The fortune at the bottom of the pyramid. The market at the bottom of the pyramid ; Products and services for the BOP ; BOP : a global opportunity ; The ecosystem for wealth creation ; Reducing corruption : transaction governance capacity ; Development as social transformation --Business success stories from the bottom of the pyramid. Financing the poor ; Aravind eye care : the most precious gift ; Energy for everyone ; Agricultural advances for the poor : the EID Parry story ; Retail for the poor ; Information technology to the poor ; The Jaipur foot story ; Health alerts for all ; Transparent government ; The Annapurna salt story ; Homes for the poor : the CEMEX story ; From hand to mouth : the HHL soap story.