Never mind the sizzle ... where's the sausage? : branding based on substance not spin
by
 
Taylor, David, 1964-

Title
: 
Never mind the sizzle ... where's the sausage? : branding based on substance not spin

Author
: 
Taylor, David, 1964-

ISBN
: 
9781841127699

Personal Author
: 
Taylor, David, 1964-

Publication Information
: 
Chichester, U.K. : Wiley, 2007.

Physical Description
: 
xv, 146 pages : illustrations ; 22 cm

General Note
: 
Includes index.

Subject Term
: 
Branding (Marketing)

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000007452658.827 TAY1