Brand sense : sensory secrets behind the stuff we buy
by
 
Lindström, Martin, 1970-

Title
: 
Brand sense : sensory secrets behind the stuff we buy

Author
: 
Lindström, Martin, 1970-

ISBN
: 
9780749460570

Personal Author
: 
Lindström, Martin, 1970-

Edition
: 
2nd ed.

Publication Information
: 
London : Kogan Page, 2010.

Physical Description
: 
x, 175 pages : illustrations ; 22 cm

General Note
: 
Previous edition: 2005.

Subject Term
: 
Brand name products.
 
Business names.
 
Advertising -- Brand name products.
 
Advertising -- Psychological aspects.
 
Senses and sensation.
 
Advertising -- Brand name products. (OCoLC)fst00797554
 
Advertising -- Psychological aspects. (OCoLC)fst00797734
 
Brand name products. (OCoLC)fst00837883
 
Business names. (OCoLC)fst00842797
 
Senses and sensation. (OCoLC)fst01112562


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025465408658.827 L753B 20101
VEGA Cape TownRecommended Books000038216658.827 LIN1