Doing business digitally : eight steps to online success
by
Parkin, Godfrey.
Title
:
Doing business digitally : eight steps to online success
Author
:
Parkin, Godfrey.
ISBN
:
9781770220218
Personal Author
:
Parkin, Godfrey.
Publication Information
:
Cape Town : Zebra Press, 2008.
Physical Description
:
266 pages : illustrations ; 21 cm
Contents
:
Online in context -- New marketing -- The elements of emarketing -- Your emarketing strategy -- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing -- Online advertising -- Email marketing -- The future of marketing -- Appendix. Building an effective online business : a step-by-step guide -- Glossary -- Information sources.
Subject Term
:
Internet marketing -- Management.
Electronic commerce -- Management.
Internet marketing -- South Africa.
Electronic commerce -- South Africa.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Pretoria CBD | General Books | 000135097 | 658.872 PAR | 1 |
| VC Cape Town | General Books | 000001903 | 658.872 PAR | 1 |