Strategic brand management : a European perspective
by
 
Keller, Kevin Lane, 1956-

Title
: 
Strategic brand management : a European perspective

Author
: 
Keller, Kevin Lane, 1956-

ISBN
: 
9780273737872

Personal Author
: 
Keller, Kevin Lane, 1956-

Edition
: 
2nd ed.

Publication Information
: 
Harlow, England : New York : Financial Times/Prentice Hall, ©2012.

Physical Description
: 
xxv, 940 pages : illustrations ; 25 cm

Subject Term
: 
Brand name products -- Management.
 
Brand name products -- Europe -- Management.

Added Author
: 
Apéria, Tony.
 
Georgson, Mats.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


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