Strategic marketing : theory and aplication for competitive advantage
by
 
Venter, Peet.

Title
: 
Strategic marketing : theory and aplication for competitive advantage

Author
: 
Venter, Peet.

ISBN
: 
9780199044931

Personal Author
: 
Venter, Peet.

Edition
: 
2nd edition, first impression.

Physical Description
: 
viii, 392 pages : illustrations ; 24 cm

Contents
: 
1. The nature of strategic planning -- 2. The southern African marketing environment -- 3. Identifying market opportunities -- 4. Developing market opportunities -- 5. Identifying and targeting attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation -- 8. Branding and positioning -- 9. The marketing plan -- 10. Implementation of marketing strategies -- 11. Marketing metrics -- 12. Marketing: an ethical and sustainable approach.

Subject Term
: 
Marketing -- Decision making.
 
Marketing -- Management.
 
Strategic planning.
 
Marketing -- Decision making. (OCoLC)fst01010188
 
Marketing -- Management. (OCoLC)fst01010209
 
Strategic planning. (OCoLC)fst01134371

Added Author
: 
Jansen van Rensburg, Mari.

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live


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