Advertising on the Internet : how to get your message across on the World Wide Web
by
Armstrong, Steven.
Title
:
Advertising on the Internet : how to get your message across on the World Wide Web
Author
:
Armstrong, Steven.
ISBN
:
9780749431235
Personal Author
:
Armstrong, Steven.
Edition
:
2nd ed.
Publication Information
:
London : Kogan Page, 2001.
Physical Description
:
vi, 114 pages : illustrations ; 24 cm
General Note
:
"First published in 1997, author: Neil Barrett."--Title page verso.
Abstract
:
Armstrong aims to dispel some of the myths about the Internet and, in doing so, educate those professionals who are trying to master this new venue for promotion. He shows how to use the Web to deliver advertising to a relatively wealthy set of consumers.
Subject Term
:
Internet advertising.
Internet advertising. (OCoLC)fst00977220
Added Author
:
Barrett, Neil, 1962- Advertising on the Internet.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000020142 | 658.84 ARM | 1 |
| VC Nelson Mandela Bay | General Books | 000040152 | 658.84 ARM | 1 |
| VC Pretoria | General Books | 000060137 | 658.84 ARM | 1 |
| VC Sandton | General Books | 000053036 | 658.84 ARM | 1 |