Advertising outdoors : watch this space!
by
Bernstein, David, 1928-
Title
:
Advertising outdoors : watch this space!
Author
:
Bernstein, David, 1928-
ISBN
:
9780714836355
Personal Author
:
Bernstein, David, 1928-
Publication Information
:
London : Phaidon, 1997.
Physical Description
:
240 pages : color illustrations ; 30 cm
General Note
:
Includes index.
Contents
:
Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.
Abstract
:
Bernstein focuses on the history and development of outdoor advertising, looking at the rise of 'commerical art', the growth of advertising as a discipline and an industry, and the role that it plays in modern life.
Subject Term
:
Advertising, Outdoor -- History -- Pictorial works.
Advertising, Outdoor -- Pictorial works.
Posters -- History -- Pictorial works.
Posters -- Pictorial works.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007690 | 741.6 BER | 1 |