Advertising principles : choice, challenge, change
by
Vanden Bergh, Bruce G.
Title
:
Advertising principles : choice, challenge, change
Author
:
Vanden Bergh, Bruce G.
ISBN
:
9780844229904
Personal Author
:
Vanden Bergh, Bruce G.
Publication Information
:
Lincolnwood, Ill. : NTC Business Books, ©1999.
Physical Description
:
xxii, 582 pages : illustrations (some color) ; 29 cm
Subject Term
:
Advertising.
Added Author
:
Katz, Helen E.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000006566 | 659.1 BER | 1 |
| VEGA Cape Town | General Books | 000039470 | 659.1 VAN | 1 |
| VEGA Cape Town | General Books | 000039471 | 659.1 VAN | 2 |
| VEGA Cape Town | General Books | 000039472 | 659.1 VAN | 3 |
| VEGA Durban | General Books | 000014396 | 659.1 VAN | 1 |
| VEGA Durban | General Books | 000014397 | 659.1 VAN | 2 |
| VEGA Durban | General Books | 000014327 | 659.1 VAN | 3 |