Advertising, promotion and other aspects of integrated marketing communications
by
 
Shimp, Terence A.

Title
: 
Advertising, promotion and other aspects of integrated marketing communications

Author
: 
Shimp, Terence A.

ISBN
: 
9780324408089

Personal Author
: 
Shimp, Terence A.

Edition
: 
7th ed.

Publication Information
: 
Mason, Ohio : South-Western ; London : Thomson Learning [distributor], 2006.

Physical Description
: 
pages

General Note
: 
Previous edition: published as Advertising, promotion, and supplemental aspects of integrated marketing communication. 2003.

Subject Term
: 
Sales promotion.
 
Communication in marketing.
 
Advertising.
 
Advertising. (OCoLC)fst00797511
 
Communication in marketing. (OCoLC)fst00870196
 
Sales promotion. (OCoLC)fst01103868

Added Author
: 
Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.


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