The art of persuasive communication : a process
by
 
De Wet, Johann C.

Title
: 
The art of persuasive communication : a process

Author
: 
De Wet, Johann C.

ISBN
: 
9780702177774

Personal Author
: 
De Wet, Johann C.

Edition
: 
3rd ed.

Publication Information
: 
Claremont [South Africa] : Juta, 2010.

Physical Description
: 
x, 233 pages ; 22 cm

Contents
: 
Communication and persuasion: A democratic setting -- Persuasive communication: The historical context -- Broad starting points of interpersonal persuasion -- Theories of interpersonal persuasion -- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and politics -- The performance dimensions of persuasion in politics: Selected aspects -- Persuasion and political negotiation -- Rhetorical discourses of South African statesmen.

Subject Term
: 
Persuasion (Rhetoric)
 
Persuasion (Rhetoric) -- Political aspects.
 
Communication.
 
Oratory.
 
Communication. (OCoLC)fst00869952
 
Oratory. (OCoLC)fst01047214
 
Persuasion (Rhetoric) (OCoLC)fst01058895
 
Persuasion (Rhetoric) -- Political aspects. (OCoLC)fst01058899


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