Public relations strategy
by
 
Oliver, Sandra.

Title
: 
Public relations strategy

Author
: 
Oliver, Sandra.

ISBN
: 
9780749456405

Personal Author
: 
Oliver, Sandra.

Edition
: 
3rd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page/CIPR, 2010.

Physical Description
: 
xvi, 188 pages : illustrations ; 24 cm.

Series
: 
PR in practice series
 
PR in practice series.

General Note
: 
Published in association with the Chartered Institute of Public Relations.

Contents
: 
Not 'just' public relations: PR strategy in a management context -- PR's place on the board: a core governance role -- Reputation management: a celebrity-driven society -- Internal communication and PR: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

Subject Term
: 
Public relations -- Management.
 
Public relations -- Management. (OCoLC)fst01082907
 
Kommunikationsstrategie.
 
Öffentlichkeitsarbeit.
 
PR.

Added Corporate Author
: 
Chartered Institute of Public Relations.

Electronic Access
: 
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