ABC's of selling
by
Futrell, Charles.
Title
:
ABC's of selling
Author
:
Futrell, Charles.
ISBN
:
9780256068672
Personal Author
:
Futrell, Charles.
Edition
:
2nd ed.
Publication Information
:
Homewood, Ill. : Irwin, 1989.
Physical Description
:
xxi, 473 pages : illustrations ; 24 cm.
Series
:
The Irwin series in marketing
Irwin series in marketing.
General Note
:
Includes indexes.
Abstract
:
This book presents the ESSENTIAL material for the course on personal selling. It can also be used as a supplement in the sales management course should the instructor wish to thoroughly cover personal selling.
Subject Term
:
Selling.