Up front -- Typography is everywhere -- Talking type -- Typography fundamentals -- Type mechanics: the visual tool kit -- Form and function: building the bigger picture -- Expressing the unspoken: image and emotion in typography -- Typography in practice -- Typeface design -- Book design: texts and covers -- Collateral texts: brochures and annual reports -- Website design -- Ephemera: announcements, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity: logos and corporate identity systems -- Environmental type: signage, exhibitions, and architectural branding -- Publications: newspapers, magazines, and newsletters -- Packaging -- Appendixes. Index of contributors; Bibliography; About the author; Acknowledgments.