Media studies. Volume 3, Media content and media audiences
by
 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.

Title
: 
Media studies. Volume 3, Media content and media audiences

Author
: 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.

ISBN
: 
9781485125501

Edition
: 
First edition, revised reprint.

Contents
: 
Part 1. Media content. Quantitative content analysis ; Communication and media semiotics ; Media, language and discourse ; Media and visual literacy ; Visual text analysis ; Textual analysis: narrative and argument ; Narrative analysis ; Film theory and criticism -- Part 2. Media audiences. Media audience theory ; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences ; Psychoanalysis and television.

Subject Term
: 
Mass media.
 
Mass media -- South Africa.

Added Author
: 
Fourie, Pieter J. (Pieter Jacobus), 1950-


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