Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

Strategic brand management / Chernev, Alexander, author

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

#FeesMustFall campaign / Patrick FitzGerald and Oliver Seale -- Financing of universities : promoting equity or

International business enterprises -- Management.

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

The best digital marketing campaigns in the world II / Ryan, Damian, author.

Campaign management.

": Investigating Heteronormativity in Sport / Marissa M. Yandall -- -- PART III. Sport and Image Management

Communication in management.

communication decisions -- Marketing communication planning and campaign tactics -- Persuasive communication

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

-- Corporate communications -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate

business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate

Campaign management.

Campaign management.

Campaign management.

Communication in management.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Brand name products -- Marketing -- Management.

relations influences society -- Marketplace of ideas -- Issues management : a framework of effects on public

Strategic public relations management : planning and managing effective communication programs /

Campaign management.

Public relations -- Management.

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

International Business Machines Corporation -- Management.

Marketing -- Management -- Case studies.

Planning and managing public relations campaigns / Gregory, Anne.

new management after old management rejection -- Asking for a testimonial letter -- Avoiding a