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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
2. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Customer relations -- Management.
Available: Copies:
3. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer relations.
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
5. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Bogaards, M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Customer relations.
Available: Copies:
6. 
Cover image for ABC's of relationship selling through service
ABC's of relationship selling through service
by 
Futrell, Charles, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
customer relations -- Part 4. Time, territory, and self-management : keys to success -- Time, territory
Available: Copies:
7. 
Cover image for Supplier relationship management : unlocking the hidden value in your supply base
Supplier relationship management : unlocking the hidden value in your supply base
by 
O'Brien, Jonathan, 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer relations.
Available: Copies:
8. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer relations -- Management.
Available: Copies:
9. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
10. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
11. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer relations -- Management.
Available: Copies:
12. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
13. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations -- Management.
Available: Copies:
14. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
15. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
16. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
17. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
18. 
Cover image for Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
by 
Crutcher, C. William, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer relations.
Available: Copies:
19. 
Cover image for Socialnomics : how social media transforms the way we live and do business
Socialnomics : how social media transforms the way we live and do business
by 
Qualman, Erik, 1972-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations
Available: Copies:
20. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
21. 
Cover image for The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
22. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
23. 
Cover image for Achieving patient (aka customer) experience excellence : lessons from a successful cultural transformation in a hospital
Achieving patient (aka customer) experience excellence : lessons from a successful cultural transformation in a hospital
by 
Dishongh, Rhonda, 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
Achieving patient (aka customer) experience excellence : lessons from a successful cultural
Available: Copies:
24. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
25. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
26. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
27. 
Cover image for The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets
by 
Cooper, Brant.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
ideas immediately, foster stronger customer relations, test different business model risks, and create a
Available: Copies:
28. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
29. 
Cover image for The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
by 
Metz, Adam.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management
Available: Copies:
30. 
Cover image for Customers first : dominate your market by winning them over where it counts the most
Customers first : dominate your market by winning them over where it counts the most
by 
Bueno, Bolivar J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
31. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
by 
Kumar, V., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management -- Statistical models.
Available: Copies:
32. 
Cover image for The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy
by 
Burrows, Robert P. (Robert Penn)
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
33. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
34. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management.
Available: Copies:
35. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
36. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
37. 
Cover image for Customer service : career success through customer loyalty
Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
38. 
Cover image for Harvard business review on increasing customer loyalty.
Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
39. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
40. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
41. 
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations -- Management.
Available: Copies:
42. 
Cover image for The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by 
Pearson, Timothy R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
43. 
Cover image for Please every customer : delivering stellar customer service across cultures
Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Please every customer : delivering stellar customer service across cultures / Lucas, Robert W.
Available: Copies:
44. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
45. 
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
46. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
relations, marketing, and leadership / Gillis, Tamara L.
Available: Copies:
47. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing
Available: Copies:
49. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products
Available: Copies:
50. 
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
51. 
Cover image for Customer experience : future trends and insights
Customer experience : future trends and insights
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Management.
Available: Copies:
52. 
Cover image for Relationship marketing : a consumer experience approach
Relationship marketing : a consumer experience approach
by 
Baron, Steve.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
53. 
Cover image for The power of appreciative inquiry : a practical guide to positive change
The power of appreciative inquiry : a practical guide to positive change
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
54. 
Cover image for Effective customer care
Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Case studies.
Available: Copies:
55. 
Cover image for eMarketing strategies for the complex sale
eMarketing strategies for the complex sale
by 
Albee, Ardath.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
56. 
Cover image for The relationship revolution : closing the customer promise gap
The relationship revolution : closing the customer promise gap
by 
Hochman, Larry.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Management.
Available: Copies:
57. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Putting the public back in public relations : how social media is reinventing the aging business of
Available: Copies:
58. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
59. 
Cover image for Relationship selling
Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
60. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
61. 
Cover image for The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
by 
Beemer, C. Britt.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
62. 
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
63. 
Cover image for Strategic customer management : strategizing the sales organization
Strategic customer management : strategizing the sales organization
by 
Piercy, Nigel F.
Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations -- Management.
Available: Copies:
64. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
65. 
Cover image for Open innovation in the financial services : growing through openness, flexibility and customer integration
Open innovation in the financial services : growing through openness, flexibility and customer integration
by 
Fasnacht, Daniel, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
66. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
67. 
Cover image for Relationship selling
Relationship selling
by 
Johnston, Mark W.
Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations.
Available: Copies:
68. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
69. 
Cover image for Principles of customer relationship management
Principles of customer relationship management
by 
Baran, Roger Joseph, 1945-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management -- Textbooks.
Available: Copies:
70. 
Cover image for Built to serve : how to drive the bottom line with people-first practices
Built to serve : how to drive the bottom line with people-first practices
by 
Sanders, Dan J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
71. 
Cover image for The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition
by 
Cordón, Carlos.
http://www.gbv.de/dms/zbw/564794457.pdf
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations Management
Available: Copies:
72. 
Cover image for Customer relationship management : a global perspective
Customer relationship management : a global perspective
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
73. 
Cover image for Customer care excellence : how to create an effective customer focus
Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer care excellence : how to create an effective customer focus / Cook, Sarah, 1955-
Available: Copies:
74. 
Cover image for The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations.
Available: Copies:
75. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- South Africa.
Available: Copies:
76. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
78. 
Cover image for Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing
Available: Copies:
79. 
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
80. 
Cover image for The DNA of customer experience : how emotions drive value
The DNA of customer experience : how emotions drive value
by 
Shaw, Colin.
http://www.gbv.de/dms/zbw/525506470.pdf
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
81. 
Cover image for Care packages for your customers : an idea a week to enhance customer service
Care packages for your customers : an idea a week to enhance customer service
by 
Glanz, Barbara A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Care packages for your customers : an idea a week to enhance customer service / Glanz, Barbara A.
Available: Copies:
82. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
84. 
Cover image for Lean solutions : how companies and customers can create value and wealth together
Lean solutions : how companies and customers can create value and wealth together
by 
Womack, James P.
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
86. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
87. 
Cover image for Converting customer value : from retention to profit
Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
88. 
Cover image for The outside-in corporation : how to build a customer-centric organization for breakthrough results
The outside-in corporation : how to build a customer-centric organization for breakthrough results
by 
Bund, Barbara.
Table of contents only http://www.loc.gov/catdir/toc/ecip0516/2005021008.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005021008-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005021008-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
89. 
Cover image for Customer service delivery : research and best practices
Customer service delivery : research and best practices
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
90. 
Cover image for Customer service from the inside out made easy
Customer service from the inside out made easy
by 
Levesque, Paul, 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005032807.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Handbooks, manuals, etc.
Available: Copies:
91. 
Cover image for Electronic customer relationship management
Electronic customer relationship management
by 
Fjermestad, Jerry.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
92. 
Cover image for Great customer connections : simple psychological techniques that guarantee exceptional service
Great customer connections : simple psychological techniques that guarantee exceptional service
by 
Gallagher, Richard S.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033220.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Psychological aspects.
Available: Copies:
93. 
Cover image for Handbook of CRM : achieving excellence in customer management
Handbook of CRM : achieving excellence in customer management
by 
Payne, Adrian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
94. 
Cover image for Discourse and identity
Discourse and identity
by 
De Fina, Anna.
Format: 
Books
Publication Date 
2006
Excerpt: 
personal/institutional relations : people and tragedy in a health insurance customer service / Liliana
Available: Copies:
95. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
96. 
Cover image for Publish and prosper : blogging for your business
Publish and prosper : blogging for your business
by 
Byron, D. L.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
97. 
Cover image for Questions that sell : the powerful process for discovering what your customer really wants
Questions that sell : the powerful process for discovering what your customer really wants
by 
Cherry, Paul.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
98. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
99. 
Cover image for Up close and personal? : customer relationship marketing @ work
Up close and personal? : customer relationship marketing @ work
by 
Gamble, Paul R.
Table of contents http://www.loc.gov/catdir/toc/ecip066/2006001621.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
100. 
Cover image for Microsoft CRM 3 for dummies
Microsoft CRM 3 for dummies
by 
Scott, Joel.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Data processing.
Available: Copies:
101. 
Cover image for Naked conversations : how blogs are changing the way businesses talk with customers
Naked conversations : how blogs are changing the way businesses talk with customers
by 
Scoble, Robert, 1965-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
102. 
Cover image for Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
103. 
Cover image for Outside innovation : how your customers will co-design your company's future
Outside innovation : how your customers will co-design your company's future
by 
Seybold, Patricia B.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
104. 
Cover image for Build your customer strategy : a guide to creating profitable relationships
Build your customer strategy : a guide to creating profitable relationships
by 
Barnes, James G.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008676.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
105. 
Cover image for Connecting with your customers.
Connecting with your customers.
by 
Harvard Business School.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
106. 
Cover image for The working world for young adults. Customer service an attitude not an occupation
The working world for young adults. Customer service an attitude not an occupation
The working world for young adults. Customer service an attitude not an occupation
by 
Dieffenbach, Michael.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
107. 
Cover image for 151 quick ideas to get new customers
151 quick ideas to get new customers
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
108. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
109. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
110. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
sale -- 18. Enhancing customer service -- 19. Fortifying customer relationships -- pt. VI. The part of
Available: Copies:
113. 
Cover image for The resilient enterprise : overcoming vulnerability for competitive advantage
The resilient enterprise : overcoming vulnerability for competitive advantage
by 
Sheffi, Yosef, 1948-
Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005040875.html
Format: 
Books
Publication Date 
2005
Excerpt: 
. Customer relations management -- 15. Building a culture of flexibility -- 16. Moving ahead.
Available: Copies:
114. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
115. 
Cover image for Your client's story : know your clients and the rest will follow
Your client's story : know your clients and the rest will follow
by 
West, Scott, 1959-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004959.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2005004959-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
116. 
Cover image for Human resource management : rhetorics and realities
Human resource management : rhetorics and realities
by 
Legge, Karen.
Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004042336.html
Publisher description http://www.loc.gov/catdir/description/hol053/2004042336.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004042336.html
Format: 
Books
Publication Date 
2005
Excerpt: 
: towards the flexible firm? -- 6. HRM : from compliance to commitment? -- 7. HRM and quality : customer
Available: Copies:
117. 
Cover image for Revolutionize your customer experience / Colin Shaw.
Revolutionize your customer experience / Colin Shaw.
by 
Shaw, Colin, 1928-
Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
118. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Part 1. Designing customer-oriented marketing strategies. 1. Customer-driven marketing -- 2
Available: Copies:
119. 
Cover image for Implementing strategic change : tools for transforming an organization
Implementing strategic change : tools for transforming an organization
by 
Hoisington, Steven H., 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
120. 
Cover image for Managing learning and communication systems as business assets : how to engineer organizational performance and demonstrate value
Managing learning and communication systems as business assets : how to engineer organizational performance and demonstrate value
by 
Gayeski, Diane M. (Diane Mary), 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations -- Management.
Available: Copies:
121. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
122. 
Cover image for Introduction to foodservice
Introduction to foodservice
by 
Payne-Palacio, June.
Format: 
Books
Publication Date 
2005
Excerpt: 
: Portable Meals: Room Service: Customer Service -- PART 44 -- Facilities -- Facilities Planning and Design
Available: Copies:
123. 
Cover image for Building great customer experiences
Building great customer experiences
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
125. 
Cover image for Dealing with the customer from hell : a survival guide
Dealing with the customer from hell : a survival guide
by 
Belding, Shaun.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Customer relations.
Available: Copies:
127. 
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Reaching the customer -- Marketing communications and ICT applications -- Distributing travel and tourism
Available: Copies:
128. 
Cover image for Customer relationship management & customer service
Customer relationship management & customer service
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relationship management & customer service / Brink, A. (Annekie)
Available: Copies:
129. 
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Excerpt: 
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /
Available: Copies:
130. 
Cover image for Making the client connection : maximizing the power of your personality, presentations, and presence
Making the client connection : maximizing the power of your personality, presentations, and presence
by 
DeMoss, Gary.
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024692.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
131. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations.
Available: Copies:
132. 
Cover image for The consumer-- or else! : consumer-centric business paradigms
The consumer-- or else! : consumer-centric business paradigms
The consumer-- or else! : consumer-centric business paradigms
by 
Schuster, Camille Passler, 1950-
Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations.
Available: Copies:
133. 
Cover image for The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
by 
Bacon, Terry R.
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations.
Available: Copies:
134. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
135. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
136. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
Available: Copies:
137. 
Cover image for Customer relationship management : concepts and tools
Customer relationship management : concepts and tools
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
138. 
Cover image for Killer customers : tell the good from the bad and crush your competitors
Killer customers : tell the good from the bad and crush your competitors
by 
Selden, Larry.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295694.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations.
Available: Copies:
139. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
140. 
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India
Available: Copies:
141. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer services.
Available: Copies:
142. 
Cover image for The businessperson's toolbox of really useful business ideas. 2
The businessperson's toolbox of really useful business ideas. 2
The businessperson's toolbox of really useful business ideas. 2
by 
Brooks, Ian Royston, 1948-
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
143. 
Cover image for The power of appreciative inquiry : a practical guide to positive change
The power of appreciative inquiry : a practical guide to positive change
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
144. 
Cover image for The firm of the future : a guide for accountants, lawyers, and other professional services
The firm of the future : a guide for accountants, lawyers, and other professional services
by 
Dunn, Paul.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153131.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153131.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations -- Handbooks, manuals, etc.
Available: Copies:
145. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
146. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations -- Management.
Available: Copies:
147. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
148. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
149. 
Cover image for 101 ways to really satisfy your customers
101 ways to really satisfy your customers
101 ways to really satisfy your customers
by 
Griffiths, Andrew, 1966-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0662/2003276974-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0662/2003276974-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations.
Available: Copies:
150. 
Cover image for The ten demandments : rules to live by in the age of the demanding customer
The ten demandments : rules to live by in the age of the demanding customer
by 
Mooney, Kelly.
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations.
Available: Copies:
151. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing
Available: Copies:
152. 
Cover image for The CRM handbook : a business guide to customer relationship management
The CRM handbook : a business guide to customer relationship management
by 
Dyché, Jill.
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations -- Management.
Available: Copies:
153. 
Cover image for Dealing with difficult people
Dealing with difficult people
by 
Osborne, Christina.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0721/2001055343-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations.
Available: Copies:
154. 
Cover image for Customer relationship management
Customer relationship management
by 
Anderson, Kristin, 1962-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002277589.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002277589.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations -- Management.
Available: Copies:
155. 
Cover image for How to measure human resources management
How to measure human resources management
by 
Fitz-enz, Jac.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=734587
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001056212.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Keeping Management (Your Customer) Satisfied with the Hiring Process -- How to Measure Compensation and
Available: Copies:
156. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
157. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer
Available: Copies:
158. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
159. 
Cover image for Human relations in business : developing interpersonal and leadership skills
Human relations in business : developing interpersonal and leadership skills
by 
Aamodt, Michael G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
160. 
Cover image for Seven power strategies for building customer loyalty
Seven power strategies for building customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
161. 
Cover image for One to one, B2B : customer development strategies for the business to business world
One to one, B2B : customer development strategies for the business to business world
by 
Peppers, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
162. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
163. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
Customer relations.
Available: Copies:
164. 
Cover image for Emotion marketing : the Hallmark way of winning customers for life
Emotion marketing : the Hallmark way of winning customers for life
by 
Robinette, Scott.
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
165. 
Cover image for How to get new business in 90 days and keep it forever
How to get new business in 90 days and keep it forever
by 
Evans, Wendy, 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations -- Management.
Available: Copies:
166. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Technological developments for marketing communication Internet customer and relationship marketing Theoretical
Available: Copies:
167. 
Cover image for Call centre effectiveness
Call centre effectiveness
Call centre effectiveness
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer relations.
Available: Copies:
168. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers
Available: Copies:
169. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
170. 
Cover image for Business marketing
Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
. 13. Managing Business Channel Members -- Ch. 14. Logistics of Physical Distribution and Customer
Available: Copies:
171. 
Cover image for The psychology of customer service
The psychology of customer service
The psychology of customer service
by 
Jude, Brian.
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
Customer relations.
Available: Copies:
172. 
Cover image for Microcomputer servicing : practical systems and troubleshooting
Microcomputer servicing : practical systems and troubleshooting
by 
Asser, Stuart.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Peripheral Devices -- Pt. 4. Installation and Service. 9. Setup, Servicing, and Customer Relations. 10
Available: Copies:
173. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Customer relations.
Available: Copies:
175. 
Cover image for Command performance : the art of delivering quality service
Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
Customer relations.
Available: Copies:
176. 
Cover image for I was your customer
I was your customer
I was your customer
by 
Cheales, Peter.
Format: 
Books
Publication Date 
1994
Excerpt: 
Customer relations.
Available: Copies:
178. 
Cover image for World class! : strategies for winning with your customer.
World class! : strategies for winning with your customer.
World class! : strategies for winning with your customer.
by 
Manning, Anthony D.
Format: 
Books
Publication Date 
1989
Excerpt: 
Customer relations.
Available: Copies:
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