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Format:
Books
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2013
Excerpt:
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
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Goetsch, David L.
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competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty
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Supervision of employees.
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Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
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2005
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Employee loyalty.
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Lovelock, Christopher H.
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Books
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2002
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, Operations, and Human Resources -- ch. 15. Employee Roles in Service Organizations -- ch. 16. The Impact of
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Lovelock, Christopher H.
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1996
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and Raymond P. Fisk -- Critical Service Encounters: The Employee's Viewpoint / Mary Jo Bitner, Bernard
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Payne, Adrian.
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1995
Excerpt:
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
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