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Writing winning proposals : PR cases / Hagley, Tom.
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The library PR handbook : high-impact communications / Gould, Mark R.
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Rethinking public relations : PR propaganda and democracy / Moloney, Kevin, 1943-
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Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in
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Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
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2015
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
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2007
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It's not just PR : public relations in society / Coombs, W. Timothy.
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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Newsom, Doug.
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2013
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This is PR : the realities of public relations / Newsom, Doug.
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The new rules of marketing & PR : how to use social media, online video, mobile applications
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2012
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Social media and public relations : eight new practices for the PR professional / Breakenridge
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Share this : the social media handbook for PR professionals / Waddington, Stephen.
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PR today : the authoritative guide to public relations / Morris, Trevor.
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Seitel, Fraser P.
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Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
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Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /
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Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
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This is PR : the realities of public relations / Newsom, Doug.
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This is PR : the realities of public relations / Newsom, Doug.
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PR therapy : ignite your passion for promoting your products, services, and even yourself! /
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International communications strategy : developments in cross-cultural communications, PR and
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PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris
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Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
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2007
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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
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This is PR : the realities of public relations / Newsom, Doug.
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Hobsbawm, Julia.
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Where the truth lies : trust and morality in PR and journalism / Hobsbawm, Julia.
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Barry, Amanda.
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2005
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PR power : inside secrets from the world of spin / Barry, Amanda.
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Newsom, Doug; Turk, Judy Vanslyke; Kruckeberg, Dean.
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This is PR : the realities of public relations Newsom, Doug; Turk, Judy Vanslyke; Kruckeberg, Dean.
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Newsom, Doug.
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This is PR : the realities of public relations / Newsom, Doug.
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Ries, Al.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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The fall of advertising and the rise of PR / Ries, Al.
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PR power : inside secrets from the world of spin / Barry, Amanda.
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The fall of advertising and the rise of PR / Ries, Al.
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Winning PR in the wired world : powerful communications strategies for the noisy digital space /
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This is PR : the realities of public relations / Newsom, Doug.
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This is PR : the realities of public relations / Newsom, Doug.
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This is PR : the realities of public relations / Newsom, Doug.
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2008
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PR in practice series
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Watson, Tom, 1950-
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PR in practice series.
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Pr�kel, David
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Fundamentals of Creative Photography Pr�kel, David
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Chaffey, Dave and Smith, P.R.
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PR in practice
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PR in practice series.
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PR in practice series.
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PR in practice series.
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PR in practice series.
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PR in practice series.
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2023
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Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content
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DWYER, REILLY.
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2023
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ADMIT HUB REF SERVICE PR,
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Doorley, John, author.
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2021
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Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman
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Dalla Pria, Madel.
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: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
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Theaker, Alison HerausgeberIn.
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2021
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exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen
by
Haski-Leventhal, Debbie, author.
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2018
Excerpt:
: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR
by
Hemann, Chuck, author.
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2018
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, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic
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Frandsen, Finn, 1956- author.
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2017
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, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond
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Tench, Ralph, author.
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affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public
by
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PR writing, starting with the roles and responsibilities of the PR writer, followed by writing
by
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2016
Excerpt:
public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison
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Posner, Harriet, author.
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2015
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digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
by
Arditti, Joyce A., editor.
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2015
Excerpt:
Escobar-Chew, & Michael Whitehead Michigan State University Chapter 21: Applying Harm Reduction Pr
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Cornelissen, Joep, author.
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2014
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PR.
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James, Melanie, author.
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2014
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PR -- teori, filosofi.
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2014
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technologies on PR as well as updated case studies and examples throughout the book to engage students of this
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disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a
by
Argenti, Paul A.
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Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
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Oxford ; Oxford Un. Pr., 2013
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Ferris, Sharmila Pixy, editor.
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/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
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-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
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? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr
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are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful
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Riggulsford, Myc.
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? -- Stockholm Accords -- What is health and medical PR? -- 2.Health and medical PR sectors -- The five
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Young, Laurie, 1955-
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programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication
by
Chaffey, Dave, 1963-
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building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4
by
Diggs-Brown, Barbara.
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2012
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assessment, this title is based on the premise that public relations (PR) is a management function, one
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Tilde Univ Pr
by
Chevalier, Michel, 1943-
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2012
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Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the
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Sriramesh, Krishnamurthy.
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Belch, George E. (George Edward), 1951-
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-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
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Meadows, Toby.
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you also need to know about business – from marketing and PR to manufacturing your collection, and
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Butterick, Keith.
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-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go
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-- Research for storage and retrieval -- Sources for PR writers and researchers -- Secondary sources for
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Gordon, Averill.
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-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for
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Weintraub, Marty, 1959-
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," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate
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-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales
by
Moss, Danny, 1954-
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"Taking a managerial perspective on the field of public relations, this book explores PR and its
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'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico
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Franz, Kathleen.
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Univ Of Pennsylvania Pr,
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Witt, Steve W.
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for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global
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Dilenschneider, Robert L.
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; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
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Moss, Danny, 1954-
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media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing
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Cambridge Univ Pr
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Cambridge Univ. Pr.,
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Young, Antony, 1964-
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-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
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PR.
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Cambridge Univ Pr
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Chaney, Paul, 1955-
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Books
Publication Date
2009
Excerpt:
marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools
by
Sriramesh, Krishnamurthy.
Publisher description http://www.loc.gov/catdir/enhancements/fy0914/2008023417-d.html
Format:
Books
Publication Date
2009
Excerpt:
different public relations : Canadian PR in the North American context / Public relations industry in Mexico
by
Brown, Rob, 1962 December 17-
Format:
Books
Publication Date
2009
Excerpt:
lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The
by
Lynn, Jacquelyn.
Format:
Books
Publication Date
2009
Excerpt:
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients
Format:
Books
Publication Date
2009
Excerpt:
Oxford Univ Pr
Format:
Books
Publication Date
2009
Excerpt:
CRC Pr I Llc
by
Jarvis, Jeff, 1954-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008040944-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008040944-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008040944-d.html
Format:
Books
Publication Date
2009
Excerpt:
. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers
by
Chaffey, Dave, 1963-
Format:
Books
Publication Date
2009
Excerpt:
channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a
by
Tench, Ralph.
Format:
Books
Publication Date
2009
Excerpt:
PR.
by
Farrall, Cate.
Format:
Books
Publication Date
2008
Excerpt:
everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
by
Morris, Trevor.
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Corporate PR -- Business-to-business PR -- Financial PR -- Consumer PR -- Lobbying, public affairs
Format:
Books
Publication Date
2008
Excerpt:
Natl Assn of Social Workers Pr
by
Miller, David.
Format:
Books
Publication Date
2008
Excerpt:
PR Industry -- 8. Pulling Labour's Teeth -- 9. Blair and the Business Lobby -- 10. Cameron and the
Format:
Books
Publication Date
2008
Excerpt:
Cambridge Univ Pr
130.
by
Morris, Trevor.
Format:
Books
Publication Date
2008
Excerpt:
What is public relations? -- Lessons from history -- The structure of the pr industry -- PR and
by
Desbordes, Michel.
Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html
Format:
Books
Publication Date
2007
Excerpt:
rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
by
Evans, Richard.
Format:
Books
Publication Date
2007
Excerpt:
<a href="http://products.lwa.gov.au/downloads/publications_pdf/PR071282.pdf">http://products
by
Esterhuysen, Amanda
Format:
Books
Publication Date
2007
Excerpt:
Witwatersrand Univ Pr
Format:
Books
Publication Date
2007
Excerpt:
Witwatersrand Univ Pr
by
Christianson, Sven-Åke.
Table of contents only http://www.loc.gov/catdir/toc/fy0712/2006023994.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0740/2006023994-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0740/2006023994-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0740/2006023994-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0740/2006023994-d.html
Format:
Books
Publication Date
2007
Excerpt:
confessions / Gisli H. Gudjonsson -- Interviewing to detect deception / Aldert Vrij and Pr Anders Granhag
by
Hill, Nigel, 1952-
Format:
Books
Publication Date
2006
Excerpt:
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
by
Kirby, Justin.
Format:
Books
Publication Date
2006
Excerpt:
-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive
by
Bigsby, Christopher W. E.
Format:
Books
Publication Date
2006
Excerpt:
Cambridge Univ. Pr.,
by
Tesla, Nikola
Format:
Books
Publication Date
2006
Excerpt:
Wildside Pr,
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb
by
Weisberger, Lauren, 1977-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005047125-s.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005047125-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005047125-d.html
Format:
Books
Publication Date
2005
Excerpt:
impulsively quits and accepts an opportunity with a successful PR firm, a job that tests the boundary between
by
Newsom, Doug.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Format:
Books
Publication Date
2005
Excerpt:
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
by
Giffin, Emily.
Format:
Books
Publication Date
2004
Excerpt:
at a PR firm and the perfect boyfriend in the form of Dex Thaler, while Rachel grinds away at her
by
Allan, Stuart, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002287.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012806853&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz112730760inh.htm
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2004002287-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012806853&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz112730760inh.htm
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2004002287-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- The p.r. of terror : how new-style wars give voice to terrorists / Tamar Liebes and Zohar Kampf
by
Dixon, Bill.
Format:
Books
Publication Date
2004
Excerpt:
Willan ; UCT Pr.,
by
Straubhaar, Joseph D.
Format:
Electronic Resources
Publication Date
2004
Excerpt:
: to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public
by
Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Format:
Books
Publication Date
2003
Excerpt:
: classic failures; idea failures; extension failures; PR failures; culture failures; people failures
by
Tymson, Candy.
Format:
Books
Publication Date
2002
Excerpt:
PR.
by
Clear, Annette.
Format:
Books
Publication Date
2002
Excerpt:
different worlds through a practical step-by-step guide, explaining how PR practitioners and journalists
by
Ross, Tom, 1933-
Format:
Books
Publication Date
2002
Excerpt:
Get You Off on the Right Foot Creating a Quality Product That Attracts Buyers Killer PR: The Great
by
Okafor, Duben
Format:
Books
Publication Date
2001
Excerpt:
Greenwood Pr
by
Erickson, Milton H., 1901-1980.
Format:
Books
Publication Date
2000
Excerpt:
Triangle Pr.,
by
Madi, Phinda Mzwakhe.
Table of contents http://catdir.loc.gov/catdir/toc/fy02/2001385002.html
Format:
Books
Publication Date
2000
Excerpt:
believe your own PR.
by
Cameron, Rondo.
Format:
Books
Publication Date
1997
Excerpt:
Oxford Univ. Pr.,
by
Stallings, Barbara.
Format:
Books
Publication Date
1997 1995
Excerpt:
Cambridge Univ. Pr.,
by
Stewart, Garrett.
Format:
Books
Publication Date
1996
Excerpt:
Johns Hopkins Univ. Pr.
by
Rensburg, Ronél S.
Format:
Books
Publication Date
1995
Excerpt:
environment. Includes information on : PR and the RDP ; eco-tourism ; corporate social responsibility.
by
Ross, Robert.
Format:
Books
Publication Date
1994
Excerpt:
Witwatersrand Univ. Pr,
by
Brigham, Eugene F., 1930-
Format:
Books
Publication Date
1994
Excerpt:
Dryden Pr.,
by
Hamilton, Albert C.
Format:
Books
Publication Date
1990
Excerpt:
Univ. of Toronto Pr.,
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