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Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases Baverstock, Alison.

Available: Copies:

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases Baverstock, Alison.

Available: Copies:

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases / Baverstock, Alison.

Available: Copies:

Conceptual art and the politics of publicity

Alberro, Alexander.

Format:

Books

Publication Date

2003

Excerpt:

Conceptual art and the politics of publicity / Alberro, Alexander.

Available: Copies:

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

Manager's guide to marketing, advertising, and publicity

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

Available: Copies:

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated democracies

Stanyer, James.

Format:

Books

Publication Date

2013

Excerpt:

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated

Available: Copies:

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars /

Available: Copies:

Cover image for Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

Withers, Laurence K.

Format:

Books

Publication Date

2002

Excerpt:

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang

Available: Copies:

10.

Face the media : the complete guide to getting publicity and handling media opportunities

Byrne, Judith, 1945-

Format:

Books

Publication Date

2002

Excerpt:

Face the media : the complete guide to getting publicity and handling media opportunities / Byrne

Available: Copies:

11.

Feeding the media beast : an easy recipe for great publicity

Mathis, Mark, 1961-

Format:

Books

Publication Date

2002

Excerpt:

Feeding the media beast : an easy recipe for great publicity / Mathis, Mark, 1961-

Available: Copies:

12.

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

Levine, Michael, 1954-

Format:

Books

Publication Date

2002

Excerpt:

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in

Available: Copies:

13.

Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Available: Copies:

14.

Writing a press release : how to get the right kind of publicity and news coverage

Bartram, Peter.

Format:

Books

Publication Date

1999

Excerpt:

Writing a press release : how to get the right kind of publicity and news coverage / Bartram, Peter.

Available: Copies:

15.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

, publicity, direct marketing

Available: Copies:

16.

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

17.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

18.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

Available: Copies:

19.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Available: Copies:

20.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

Available: Copies:

21.

The status of law in world society : meditations on the role and rule of law

Kratochwil, Friedrich V. author.

Format:

Books

Publication Date

2014

Excerpt:

, evolution and the issue of the "global community" -- Cosmopolitanism, publicity, and the emergence of a

Available: Copies:

22.

The spiral of silence : new perspectives on communication and public opinion

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2014

Excerpt:

Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural

Available: Copies:

23.

Public relations : writing and media techniques

Wilcox, Dennis L.

Format:

Regular print

Publication Date

2013

Excerpt:

, media kits, and pitches -- 7. Creating news features and op-eds -- 8. Selecting publicity photos and

Available: Copies:

24.

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Available: Copies:

25.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Available: Copies:

26.

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Publicity -- Case studies.

Available: Copies:

27.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity

Available: Copies:

28.

Collecting, managing, and assessing data using sample surveys

Stopher, Peter R.

Format:

Books

Publication Date

2012

Excerpt:

and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of

Available: Copies:

29.

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Publicity.

Available: Copies:

30.

Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity

Available: Copies:

31.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Internet in publicity.

Available: Copies:

32.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Publicité.

Available: Copies:

33.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and

Available: Copies:

34.

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Smith, Mari, 1966-

Format:

Books

Publication Date

2011

Excerpt:

comprised of quality relationships that garner leads, publicity, sales and more.If you're a businessman or

Available: Copies:

35.

Hands-on social marketing : a step-by-step guide to designing change for good

Weinreich, Nedra Kline.

Format:

Books

Publication Date

2011

Excerpt:

implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity

Available: Copies:

36.

An introduction to political communication

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Publicité.

Available: Copies:

37.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

Available: Copies:

38.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

39.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

Available: Copies:

40.

Twitter power : how to dominate your market one tweet at a time

Comm, Joel.

Format:

Books

Publication Date

2009

Excerpt:

Twitter members, expand awareness for their product or service, and even handle negative publicity due to

Available: Copies:

41.

PR therapy : ignite your passion for promoting your products, services, and even yourself!

Blakely, Robin.

Format:

Books

Publication Date

2009

Excerpt:

Publicity.

Available: Copies:

42.

Rhetorical and critical approaches to public relations II

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

contexts / Creating shared meaning through ethical public relations promotion and publicity. Public

Available: Copies:

43.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer

Available: Copies:

44.

Authoritative governance : Policy-making in the age of mediatization.

Hajer, Maarten A.

Format:

Books

Publication Date

2009

Excerpt:

Government publicity -- Public opinion.

Available: Copies:

45.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

46.

Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Publicity -- South Africa.

Available: Copies:

47.

The world of fashion

Diamond, Jay.

Format:

Books

Publication Date

2008

Excerpt:

sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual

Available: Copies:

48.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

49.

Gravitational marketing : the science of attracting customers

Vee, Jimmy, 1975-

Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html

Format:

Books

Publication Date

2008

Excerpt:

through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through

Available: Copies:

50.

Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Publicity.

Available: Copies:

51.

Managing children's services in the public library

Fasick, Adele M.

Format:

Books

Publication Date

2008

Excerpt:

Additional Reading -- Organizing Special Events and Ongoing Programs -- Preparing for an Event -- Publicity

Available: Copies:

52.

Building brand momentum : strategies for achieving critical mass

Sevier, Robert A. (Robert Allen), 1955-

Format:

Books

Publication Date

2008

Excerpt:

College publicity.

Available: Copies:

53.

Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

Available: Copies:

54.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

55.

Drawing for designers

Pipes, Alan.

Format:

Books

Publication Date

2007

Excerpt:

technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in

Available: Copies:

56.

Public relations cases

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

57.

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

58.

Psychology and law : criminal and civil perspectives

Roesch, Ronald, 1947-

Format:

Books

Publication Date

2007

Excerpt:

pretrial publicity on juror verdicts : a meta-analytic review. Law and Human Behavior, 23, 219-235

Available: Copies:

59.

Advertising for dummies

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

: Creating Buzz and Using Publicity

Available: Copies:

60.

Dark prince

Feehan, Christine.

Format:

Books

Publication Date

2007 2006

Excerpt:

she is determined to escape the glare of recent publicity for the peace and quiet of the Carpathian

Available: Copies:

61.

The entrepreneur and small business problem solver

Cohen, William A., 1937-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html

Format:

Books

Publication Date

2006

Excerpt:

your business with advertising and publicity -- 12. How to sell and build your own sales organization

Available: Copies:

62.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

Available: Copies:

63.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

Available: Copies:

64.

Converting customer value : from retention to profit

Murphy, John A., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html

Format:

Books

Publication Date

2006

Excerpt:

exploiting them for ideas, publicity and profitability in exchange for special care and attention. It

Available: Copies:

65.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity

Available: Copies:

66.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

67.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

68.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Publicity.

Available: Copies:

69.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies

Available: Copies:

70.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

71.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

72.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence

Available: Copies:

73.

Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Publicité et enfants.

Available: Copies:

74.

Irresistible empire : America's advance through twentieth-century Europe

De Grazia, Victoria.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa

Format:

Books

Publication Date

2005

Excerpt:

outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of

Available: Copies:

75.

Murderous methods : Using forensic science to solve lethal crimes

Benecke, Mark.

Format:

Books

Publication Date

2005

Excerpt:

measurements -- 4. Fatal crimes, sometimes fatal punishments -- 5. Witnesses, publicity, and dead silence.

Available: Copies:

76.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Available: Copies:

77.

Fashion brands : branding style from Armani to Zara

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

78.

Writing for interior design

Eakins, Patricia.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-d.html

Format:

Books

Publication Date

2005

Excerpt:

installation -- Marketing through promotion, advertising, and publicity -- Selling yourself to prospective

Available: Copies:

79.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

relations, publicity and sponsorship -- Direct marketing -- E-communication.

Available: Copies:

80.

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- États-Unis -- Histoire -- 20e siècle.

Available: Copies:

81.

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Available: Copies:

82.

Speaking as a professional : enhance your therapy or coaching practice through presentations, workshops, and seminars

Grandstaff, Dan.

Table of contents http://www.loc.gov/catdir/toc/fy051/2004046530.html

Format:

Books

Publication Date

2004

Excerpt:

-- Managing your fear -- Keeping your presentations working for you -- Getting publicity for your

Available: Copies:

83.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

Available: Copies:

84.

The end of advertising as we know it

Zyman, Sergio.

Format:

Books

Publication Date

2003 2002

Excerpt:

The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity

Available: Copies:

85.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

86.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

to Start on the Internet Publicity and Public Relations Media Creativity and Production: Video, CD

Available: Copies:

87.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

management as well as detailed discussions about consumer behavior, sport publicity and public relations

Available: Copies:

88.

The new handmade graphics : beyond digital design

Odling-Smee, Anne.

Format:

Books

Publication Date

2002

Excerpt:

-budget -- Personal work -- Self-initiated -- Self-publicity -- Portfolio section -- Endmatter.

Available: Copies:

89.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Publicité.

Available: Copies:

90.

The South African handbook on arts and culture 2002/2003

Van Graan, Mike.

Format:

Books

Publication Date

2002

Excerpt:

culture -- The international community, arts and culture -- Media, marketing, advertising and publicity

Available: Copies:

91.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

92.

The complete guide to self-publishing

Ross, Tom, 1933-

Format:

Books

Publication Date

2002

Excerpt:

selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and

Available: Copies:

93.

The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

94.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Available: Copies:

95.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

96.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Available: Copies:

97.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Available: Copies:

98.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

99.

Easy step by step guide to building a positive media profile

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Publicity -- Handbooks, manuals, etc.

Available: Copies:

100.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

101.

No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Publicité -- Cas, Études de.

Available: Copies:

102.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

Available: Copies:

103.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

104.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

Available: Copies:

105.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

--congratulations on annual report -- Transmittal -- Public Relations & Publicity -- Accepting a press interview

Available: Copies:

106.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Publicité télévisée et enfants -- États-Unis.

Available: Copies:

107.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

health organizations ranged from raising money, creating publicity and selling products to influencing

Available: Copies:

108.

Civil society and the political imagination in Africa : critical perspectives

Comaroff, Jean.

Table of Contents http://lcweb.loc.gov/catdir/toc/99023280.html

Format:

Books

Publication Date

1999

Excerpt:

. Staging Politisi: The Dialogics of Publicity and Secrecy in Sierra Leone / Mariane Ferme -- 7. Civil Lives

Available: Copies:

109.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Available: Copies:

110.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Credo: Overcommit. The Seventh Credo: Use Advertising and Publicity as a High-Leverage Asset. The Eighth

Available: Copies:

111.

Perfect PR

Maitland, Iain.

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

112.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

113.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

Power of the public image. Nike: riding high with a great image. Food Lion: bad publicity throttles

Available: Copies:

114.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

115.

Visual persuasion : the role of images in advertising

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

116.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3

Available: Copies:

117.

Fundamentals of copy & layout

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

118.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

119.

A smile in the mind : witty thinking in graphic design

McAlhone, Beryl (Design writer)

Format:

Books

Publication Date

1996

Excerpt:

Humour dans la publicité

Available: Copies:

120.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

Available: Copies:

121.

Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

122.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

123.

Marketing the school

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

124.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

125.

Public relations in action

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

126.

Creative advertising : theory and practice

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Available: Copies:

127.

The creative advertising of France : no. 2

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

128.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling

Available: Copies:

129.

Blueprint for public relations,

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

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American Marketing Association.

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Article 27 Arts and Culture Consultants.

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Byrne, Judith, 1945- How to talk to the media.

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Cant, M. C. (Michael Colin), 1957-

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Comm, Joel.

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Hartley, Robert F., 1927-

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

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Holt, Leslie Edmonds.

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Kennedy, Dan S., 1954-

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Kirshenbaum, Richard, 1961-

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McAlhone, Beryl (Design writer)

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Fashion merchandising.

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Food service -- Marketing.

(2)

Grafische vormgeving.

(2)

History.

(2)

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(2)

Internet marketing.

(2)

Kommunikation.

(2)

Marketing -- Management.

(2)

(2)

(2)

(2)

(2)

Public relations -- United States -- Case studies.

(2)

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(2)

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(2)

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(2)

Relationship marketing.

(2)

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(2)

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(2)

Werbegraphik.

(2)

-- Publicity.

(1)

Accueil (Tourisme) -- Marketing.

(1)

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(1)

Advertising -- History.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Advertising layout and typography.

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Agences de publicité -- Gestion -- Cas, Études de.

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(1)

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Art -- Marketing.

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(1)

Art and state.

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(1)

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(1)

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(1)

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(1)

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(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial correspondence.

(1)

Communicatie.

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

Consumer behavior -- Europe -- History -- 20th century.

(1)

Consumers -- Europe -- Attitudes -- History -- 20th century.

(1)

Consumers -- Psychology.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- Europe -- History -- 20th century.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

Créativité

(1)

Créativité dans les affaires.

(1)

(1)

(1)

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Design services -- United States -- Marketing.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

Décoration intérieure -- Étude et enseignement.

(1)

Effectiviteit.

(1)

Elections.

(1)

Enfants consommateurs -- États-Unis.

(1)

Entrepreneurship -- Handbooks, manuals, etc.

(1)

Entrepreneurship.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Grafisk formgivning -- 1990-

(1)

Graphic arts.

(1)

Graphic design (Typography)

(1)

Hirnforschung.

(1)

Hospitality industry Marketing

(1)

Hotel management.

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial design.

(1)

Industrial publicity.

(1)

Información pública.

(1)

Information behavior.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

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