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Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

by

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

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An exploration of how social influences such as social groups, the media and economic situations

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Cover image for Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Raison sociale.

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