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Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Advertising and sales promotion / Koekemoer, Ludi.

Available: Copies:

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

Hospitality sales and promotion : strategies for success / Taylor, Derek, 1932 August 5-

Available: Copies:

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

Sales promotion : how to create, implement and integrate campaigns that really work.

Mullin, Roddy.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion : how to create, implement and integrate campaigns that really work. Mullin, Roddy.

Available: Copies:

Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

Clemente, Mark N.

Format:

Books

Publication Date

2002

Excerpt:

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Available: Copies:

Market place : an insight into advertising, marketing, research, sales promotion.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Market place : an insight into advertising, marketing, research, sales promotion.

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

10.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

11.

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Sales promotion.

Available: Copies:

12.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

13.

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Available: Copies:

14.

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion -- Textbooks.

Available: Copies:

15.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion.

Available: Copies:

16.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

17.

Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

Available: Copies:

18.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

19.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

20.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

21.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

22.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Available: Copies:

23.

Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity

Stevens, Margaux Anne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

24.

Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Available: Copies:

25.

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

Available: Copies:

26.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

27.

Routledge handbook of medical law and ethics

Joly, Yann, 1973- editor.

Cover image http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg

Format:

Books

Publication Date

2015

Excerpt:

-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs

Available: Copies:

28.

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

Available: Copies:

29.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

Available: Copies:

30.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

31.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Available: Copies:

32.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

Available: Copies:

33.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

34.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Available: Copies:

35.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Available: Copies:

36.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.

Available: Copies:

37.

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process

Available: Copies:

38.

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

Available: Copies:

39.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

40.

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

Available: Copies:

41.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

-- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion

Available: Copies:

42.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Sales promotion.

Available: Copies:

43.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

44.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Available: Copies:

45.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Sales promotion.

Available: Copies:

46.

Marketing management : a value-creation process

Jolibert, Alain. Marketing management.

Format:

Books

Publication Date

2012

Excerpt:

forms of communication -- Distribution management -- Sales management -- Direct marketing

Available: Copies:

47.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

Available: Copies:

48.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

49.

Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

Format:

Books

Publication Date

2010

Excerpt:

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

Available: Copies:

50.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

51.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

Available: Copies:

52.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

53.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

54.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Available: Copies:

55.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

56.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

57.

Entrepreneurial small business

Katz, Jerome A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html

Format:

Books

Publication Date

2009

Excerpt:

BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing

Available: Copies:

58.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

59.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

60.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

61.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

62.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

63.

Toyota culture : the heart and soul of the Toyota way

Liker, Jeffrey K.

Format:

Books

Publication Date

2008

Excerpt:

and consistent HR policies and practices -- Slow promotion and rewards for teamwork -- Hoshin Kanri

Available: Copies:

64.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

65.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

66.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price

Available: Copies:

67.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

68.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

69.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales

Available: Copies:

70.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

71.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

72.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Sales promotion -- 16. Direct marketing.

Available: Copies:

73.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

Available: Copies:

74.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

75.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

Available: Copies:

76.

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and

Available: Copies:

77.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

78.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

79.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

80.

Magnetic selling : develop the charm and charisma that attract customers and maximize sales

Bly, Robert W.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

81.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

City promotion.

Available: Copies:

82.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

Available: Copies:

83.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

84.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

85.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

86.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

87.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

88.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

Available: Copies:

89.

Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

90.

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

Available: Copies:

91.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

92.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

93.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

94.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

95.

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

Available: Copies:

96.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

97.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

98.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

Available: Copies:

99.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
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Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total

Available: Copies:

100.

Pitch perfect : feel the impact of a winning sales approach

Leach, John, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

101.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total

Available: Copies:

102.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

103.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

104.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Available: Copies:

105.

Marketing and promotional strategy

Gelder, Darren.

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion -- Problems, exercises, etc.

Available: Copies:

106.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

Available: Copies:

107.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Available: Copies:

108.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

109.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

Available: Copies:

110.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

Available: Copies:

111.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

Available: Copies:

112.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

113.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

114.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

115.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

116.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

117.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

118.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
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ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

distribution channel decisions -- Product/service rollout -- Entrepreneurial sales management -- Promotion and

Available: Copies:

119.

Electronic commerce

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2001

Excerpt:

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

Available: Copies:

120.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Sales promotion.

Available: Copies:

121.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

122.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

123.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

124.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a

Available: Copies:

125.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.

Available: Copies:

126.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

127.

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

Available: Copies:

128.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion.

Available: Copies:

129.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

130.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

131.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

Available: Copies:

132.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

133.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

134.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

135.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales

Available: Copies:

136.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

137.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing

Available: Copies:

138.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

139.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16

Available: Copies:

140.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

141.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Available: Copies:

142.

Global marketing management : cases and readings

Buzzell, Robert D. (Robert Dow), 1933-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer

Format:

Books

Publication Date

1995

Excerpt:

can counter gray market imports / Can sales promotion go global? / Hoover : multinational product

Available: Copies:

143.

Starting your own business in South Africa

Macleod, Guy.

Format:

Books

Publication Date

1995

Excerpt:

. The product or service. Pricing and promotion. Promotion and advertising. Cost of promotion. Product

Available: Copies:

144.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Sales promotion.

Available: Copies:

145.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17

Available: Copies:

146.

Strategic selling : secrets of the complex sale

Miller, Robert B. (Robert Bruce), 1931-

Format:

Books

Publication Date

1988

Excerpt:

Sales promotion.

Available: Copies:

147.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

Available: Copies:

148.

Promotional management

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Sales promotion.

Available: Copies:

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Keller, Kevin Lane, 1956-

(1)

Kelley, Larry D., 1955-

(1)

Knoppers, Bartha Maria, editor.

(1)

Kolb, Bonita M.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotler, Philip, 1931-

(1)

Kurtz, David L.

(1)

Lamb, Charles W., author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(1)

Macleod, Guy.

(1)

Marshall, Greg W.

(1)

McDaniel, Carl D.

(1)

McDaniel, Carl, Jr., 1941-

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

McGhie, Venicia, author.

(1)

Meldrum, Mike.

(1)

Middleton, Victor T. C.

(1)

Miller, Robert B. (Robert Bruce), 1931-

(1)

Moon, John.

(1)

Moore, Carlos W.

(1)

Morgan, Howard Lee, 1945-

(1)

Mullin, Bernard James.

(1)

Mühlbacher, Hans, 1949-

(1)

Newman, Michael.

(1)

Newsom, Doug.

(1)

O'Guinn, Thomas C.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

Oliver, Sandra.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

Payne-Palacio, June.

(1)

Perreault, William D.

(1)

Perreault, William D., Jr.

(1)

Perry, James T.

(1)

Pettitt, Stephen.

(1)

Petty, J. William, 1942-

(1)

Pfeifer, Phillip Edward, 1951- author.

(1)

Posner, Harriet, author.

(1)

Quelch, John A.

(1)

Reeder, Robert R., 1935-

(1)

Reeder, Robert R., 1935- Industrial marketing.

(1)

Reibstein, David J., author.

(1)

Rossiter, John R.

(1)

Schneider, Gary P., 1952-

(1)

Schoell, William F.

(1)

Schultheis, Robert A.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Sheehan, Kim.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shimp, Terence A., author.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

Stanley, Richard E.

(1)

Stanton, William J.

(1)

Stevens, Margaux Anne.

(1)

Stone, Sally.

(1)

Sumner, Mary.

(1)

Sutton, William Anthony, 1951-

(1)

Taylor, Derek, 1932 August 5-

(1)

Tellis, Gerard J., 1950-

(1)

Theis, Monica.

(1)

Theron, Catherine Mpolokeng.

(1)

Tuleja, Tad, 1944-

(1)

Usunier, Jean-Claude.

(1)

Van Jaarsveldt, Marita, author.

(1)

(1)

Format

(140)

(6)

(1)

(1)

Item Category 1

Material Type

Language

(148)

Library

Shelf Location

Publication Date

Subject

(48)

(42)

(36)

Communication in marketing.

(32)

Marketing -- Management.

(22)

Tourism -- Marketing.

(9)

Direct marketing.

(8)

Hospitality industry -- Marketing.

(7)

Marketing -- Planning.

(7)

Advertising -- Brand name products.

(5)

Tourisme -- Marketing.

(5)

Branding (Marketing)

(4)

Small business -- Management.

(4)

Advertising -- Management.

(3)

Advertising -- Social aspects.

(3)

Advertising -- South Africa.

(3)

Advertising media planning.

(3)

(3)

(3)

(3)

(3)

(3)

Marketing -- Management -- Case studies.

(3)

Marketing -- South Africa.

(3)

New business enterprises -- Management.

(3)

Sales promotion -- South Africa.

(3)

Selling.

(3)

Toerisme.

(3)

Tourismus.

(3)

Advertising -- Textbooks.

(2)

Aufsatzsammlung.

(2)

Australian

(2)

Bars (Drinking establishments)

(2)

Communication.

(2)

Consumer behavior.

(2)

Food service -- Marketing.

(2)

Food service management.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Internet marketing.

(2)

Kommunikationsstrategie.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Gestion.

(2)

Marketing -- Mathematical models.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Accueil (Tourisme) -- Marketing.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración de servicios alimentarios.

(1)

Administración.

(1)

Advertising -- Fashion.

(1)

Alternative mass media.

(1)

Automobile industry and trade -- Case studies.

(1)

Automobiles, Foreign -- Case studies.

(1)

Bedrijfsplanning.

(1)

Biomedical Research -- legislation & jurisprudence.

(1)

Business communication.

(1)

Business enterprises -- Computer networks.

(1)

Business writing.

(1)

Businessmen -- South Africa.

(1)

Canales de comercialización.

(1)

Case studies.

(1)

City promotion.

(1)

Close corporations -- South Africa.

(1)

Clothing trade.

(1)

Comercio electrónico.

(1)

Commercial correspondence.

(1)

Communication en marketing.

(1)

Communication in marketing -- Dictionaries.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing -- Textbooks.

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Contaminaðcäao de alimentos (prevenðcäao e controle)

(1)

Corporate culture -- Case studies.

(1)

Direct marketing -- Textbooks.

(1)

Electronic commerce.

(1)

Electronic data interchange.

(1)

Empresas -- Redes de computadoras.

(1)

Entrepreneurship -- South Africa.

(1)

Entrepreneurship.

(1)

Entreprises multinationales.

(1)

Ethics, Medical.

(1)

Evaluation.

(1)

Export marketing -- Management -- Case studies.

(1)

Export marketing -- Management.

(1)

Export marketing -- Social aspects.

(1)

Fashion merchandising.

(1)

Franchises (Retail trade) -- South Africa.

(1)

Gastgewerbe

(1)

Gastgewerbe.

(1)

Graphic arts -- Marketing.

(1)

Graphic arts -- Practice.

(1)

Graphic arts -- Vocational guidance.

(1)

Higiene de alimentos

(1)

Hospitalidad industrial -- Mercadotecnia.

(1)

Hospitality industry -- Management.

(1)

Hospitality industry Marketing

(1)

Hôtels -- Gestion.

(1)

Industrial marketing.

(1)

Integriertes Management.

(1)

Intercambio electrónico de datos.

(1)

Intercultural communication.

(1)

International business enterprises -- Social aspects.

(1)

International business enterprises.

(1)

International trade.

(1)

Kennzahl.

(1)

Kommunikationsmodell.

(1)

Leermiddelen (vorm)

(1)

Legislation, Medical.

(1)

Lehrbuch.

(1)

Leistungskennzahl.

(1)

Management -- Case studies.

(1)

Management information systems.

(1)

Marchés d'exportation.

(1)

Marketing -- Dictionaries.

(1)

Marketing -- Handbooks, manuals, etc.

(1)

Marketing -- Planification.

(1)

Marketing -- Prise de décision.

(1)

Marketing -- Problems, exercises, etc.

(1)

Marketing -- Textbooks.

(1)

Marketing -- United States -- Case studies.

(1)

Marketing -- Werbung -- Kaufmännische Berufe.

(1)

Marketing direct.

(1)

Marketing international.

(1)

Marketing research -- Statistical methods.

(1)

(1)

(1)

(1)

(1)

Medical laws and legislation.

(1)

Mercadeo -- Toma de decisiones.

(1)

Mercadeo industrial -- Administración -- Estudio de casos.

(1)

Mercadotecnia por Internet.

(1)

Mercadotecnia.

(1)

Merken (commercie)

(1)

Message publicitaire.

(1)

Messung.

(1)

Music -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

Music trade -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

Märkesvaror.

(1)

New business enterprises -- South Africa.

(1)

Organizational effectiveness -- Case studies.

(1)

PR.

(1)

Patient Rights -- legislation & jurisprudence.

(1)

Pequeñas y medianas empresas -- Administración.

(1)

Planejamento de cardâapio

(1)

Planning.

(1)

Production planning -- South Africa.

(1)

Promotie (public relations)

(1)

Public Health -- legislation & jurisprudence.

(1)

Public relations -- Authorship.

(1)

Public relations -- Management.

(1)

Publicidad.

(1)

Relationship marketing.

(1)

Sales personnel.

(1)

Sales promotion

(1)

Sales promotion -- Management.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- Problems, exercises, etc.

(1)

Sales promotion -- Textbooks.

(1)

Sales-promotion.

(1)

Sampling.

(1)

Self-employed -- South Africa.

(1)

Serviðcos de alimentaðcäao (organizaðcäao e administraðcäao)

(1)

Small business -- South Africa -- Management.

(1)

Small business marketing.

(1)

Sports -- Marketing.

(1)

Strategisch management.

(1)

Stratégie de marketing.

(1)

Success in business -- South Africa.

(1)

Success in business.

(1)

Tourism -- South Africa -- Marketing.

(1)

Tourism Marketing

(1)

Tourism.

(1)

Tourisme - Marketing.

(1)

Tourisme.

(1)

Tourismus

(1)

Toyota Jidåosha Kabushiki Kaisha.

(1)

Toyota.

(1)

Turism.

(1)

Unternehmen.

(1)

Utensâilios de alimentaðcäao e culinâaria

(1)

Value-added tax.

(1)

Vente internationale.

(1)

Verkooptechnieken.

(1)

Villes -- Marketing.

(1)

Wörterbuch (Fachlexikon)

(1)

accueil -- marketing -- manuel.

(1)

hospitalité -- marketing -- manuel.

(1)

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