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1.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

2.

Cover image for Building strong brands

Building strong brands

by

Aaker, David A.

Format:

Books

Publication Date

2010 1996

Excerpt:

Building strong brands / Aaker, David A.

Available: Copies:

3.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand leadership / Aaker, David A.

Available: Copies:

4.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Format:

Books

Publication Date

2008

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

5.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

6.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006036925.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

7.

Cover image for Strategic market management

Strategic market management

Strategic market management

by

Aaker, David A.

Format:

Books

Publication Date

2005

Excerpt:

Strategic market management Aaker, David A.

Available: Copies:

8.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

9.

Brand portfolio strategy

Brand portfolio strategy

by

Aaker, David A.

Format:

Books

Publication Date

2004

Excerpt:

Brand portfolio strategy Aaker, David A.

Available: Copies:

10.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

11.

Cover image for Building strong brands

Building strong brands

Building strong brands

by

Aaker, David A.

Format:

Books

Publication Date

2002

Excerpt:

Building strong brands Aaker, David A.

Available: Copies:

12.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

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Aaker, David A.

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(4)

Kumar, V., 1957-

(4)

Aaker, David A., author.

(2)

Joachimsthaler, Erich, 1956-

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Aaker, David A; Kumar, V

(1)

Day, George S., author.

(1)

Joachimsthaler, Erich.

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Kumar, V., 1957- author.

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Leone, Robert P., author.

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Moorman, Christine, author.

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Marketing -- Management.

(8)

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(6)

Brand name products -- Management.

(5)

(5)

Bedrijfsbeleid.

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Brand name products -- Valuation -- Management.

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(2)

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(1)

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Intangible property -- Valuation -- United States -- Management.

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Intangible property Valuation Management United States

(1)

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(1)

Logotypes -- Gestion.

(1)

(1)

Marketing -- Gestion.

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Marketing -- Recherche.

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Marketingmanagement.

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(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

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(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

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(1)

(1)

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(1)

Strategisches Management.

(1)

(1)

(1)

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