IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
185 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Handbook of research on international advertising
Handbook of research on international advertising
Handbook of research on international advertising
by 
Okazaki, Shintaråo, 1928-.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of research on international advertising / Okazaki, Shintaråo, 1928-.
Available: Copies:
2. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
3. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice Davis, Joel J.
Available: Copies:
4. 
Cover image for How advertising works : the role of research
How advertising works : the role of research
by 
Jones, John Philip.
Format: 
Books
Publication Date 
1998
Excerpt: 
How advertising works : the role of research / Jones, John Philip.
Available: Copies:
5. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
6. 
Cover image for Using qualitative research in advertising : strategies, techniques, and applications
Using qualitative research in advertising : strategies, techniques, and applications
by 
Morrison, Margaret A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Using qualitative research in advertising : strategies, techniques, and applications / Morrison
Available: Copies:
7. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
8. 
Cover image for Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
by 
Peters, Luise.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand building beyond advertising : exploring the engaging effects of various brand communication
Available: Copies:
9. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
10. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying.
The media handbook : a complete guide to advertising media selection, planning, research, and buying.
The media handbook : a complete guide to advertising media selection, planning, research, and buying.
by 
Katz, Helen.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
11. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
12. 
Cover image for Market place : an insight into advertising, marketing, research, sales promotion.
Market place : an insight into advertising, marketing, research, sales promotion.
Market place : an insight into advertising, marketing, research, sales promotion.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(6)
Bowen, John (John T.), 1948-
(4)
Cateora, Philip R.
(4)
Graham, John L.
(4)
Makens, James C.
(4)
Format
Item Category 1
Material Type
Language
English
(184)
Library
Shelf Location
Publication Date
Subject
Advertising.
(25)
Marketing.
(23)
Tourism -- Marketing.
(10)
Advertising -- Research.
(8)
Branding (Marketing)
(8)
Item Available
Advanced Search Location