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1. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer equity : building and managing relationships as valuable assets / Blattberg, Robert C
Available: Copies:
2. 
Cover image for Legends in marketing : Philip Kotler
Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
Blattberg, Robert C.
Available: Copies:
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