Brand communication in context : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand communication : reading pack.

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Media channel planning perspectives and frameworks Towards an integrated brand communication.

An exploration of consumer tribes and their role in strategic brand communication

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The importance of internal communication within organisations towards building brand identity

Introduction to creative brand building communication : reading pack.

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels