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Print
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Customer relations -- Management.
Available: Copies:
14. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
15. 
Cover image for Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer relations.
Available: Copies:
16. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
by 
Bogaards, M., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Customer relations.
Available: Copies:
18. 
Cover image for ABC's of relationship selling through service
by 
Futrell, Charles, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
customer relations -- Part 4. Time, territory, and self-management : keys to success -- Time, territory
Available: Copies:
19. 
Cover image for Supplier relationship management : unlocking the hidden value in your supply base
by 
O'Brien, Jonathan, 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer relations.
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer relations -- Management.
Available: Copies:
21. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
22. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
23. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer relations -- Management.
Available: Copies:
24. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
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