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1. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Handbook on place branding and marketing / Campelo, Adriana, editor.
Available: Copies:
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
Available: Copies:
4. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
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5. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
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6. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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7. 
Cover image for Principles of sport management
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2015
Excerpt: 
aspects of sport management. The marketing function ; The operations management function ; The financial
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8. 
Cover image for The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
: typologies, people and place / Sean Gammon -- The history of events : ideology and historiography / John R
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by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
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by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal
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11. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
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12. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
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