Search Results for Public relations -- Social aspects.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

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Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

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Advertising, the media and globalisation : a world in motion

Sinclair, John G., 1944-

Format:

Books

Publication Date

2012

Excerpt:

Public relations & advertising (Australia)

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Public relations & advertising.

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

Public relations writing : form and style / Newsom, Doug.

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'Race', culture and the right to the city : centres, peripheries and margins

Millington, Gareth, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Public spaces -- Social aspects.

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Public relations, society and culture : theoretical and empirical explorations

Edwards, Lee, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Public relations -- Social aspects.

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10.

Corporate community involvement : the definitive guide to maximizing your business' societal engagement

Lakin, Nick.

Format:

Books

Publication Date

2010

Excerpt:

Corporations -- Public relations -- Management.

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11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

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12.

PR strategy and application : managing influence

Coombs, W. Timothy.

Format:

Books

Publication Date

2009

Excerpt:

Public relations -- Social aspects.

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