1. The entrepreneurial life -- 2. Integrity, ethics and social entrepreneurship -- 3. Starting a small business -- 4. Franchises and buyouts -- 5. The family business -- 6. The business plan: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures, alliances and directors -- 9. The location plan -- 10. Understanding a firm’s financial statements -- 11. Forecasting financial requirements -- 12. A firm’s sources of financing -- 13. Planning for the harvest -- 14. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and credit decisions -- 17. Promotional planning -- 18. Global opportunities for small businesses -- 19. Professional management and the small business -- 20. Managing human resources -- 21. Managing small business operations -- 22. Managing the firm’s assets -- 23. Managing risk.