-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Advertising and sales promotion / Koekemoer, Ludi.

Creative strategy in advertising / Drewniany, Bonnie L., author.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Word-of-mouth in brand building : reading pack. Independent Institute of Education. Vega School of

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Word-of-mouth advertising.

-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing

Word-of-mouth advertising.