Title:
Doing business internationally : the guide to cross-cultural success
Author:
Walker, Danielle Medina.
ISBN:
9780071378321
Personal Author:
Edition:
2nd ed.
Publication Information:
New York : McGraw-Hill, 2003.
Physical Description:
xvii, 330 p. : ill. ; 24 cm.
General Note:
Rev. ed. of: Doing business internationally / Terence Brake, Danielle Medina Walker, Thomas (Tim) Walker. c1995.
Contents:
1. The Global Environment -- 2. Culture -- 3. The Cultural Orientations Model -- 4. A Survey of Cultural Patterns -- 5. Cultural Orientations in Communication -- 6. Cultural Competence in Marketing and Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration.
Subject Term:
Added Author:
Electronic Access:
Publisher description http://www.loc.gov/catdir/description/mh021/2001054412.htmlContributor biographical information http://www.loc.gov/catdir/bios/mh041/2001054412.html