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Consumer Behaviour & marketing communication

Cover image for Consumer Behaviour & marketing communication
Title:
Consumer Behaviour & marketing communication
Author:
Kazmi, S. H. H.
ISBN:
9788174468444
Personal Author:
Kazmi, S. H. H.
Publication Information:
New Delhi : Excel Books, 2010.
Physical Description:
ix, 480 p. : ill. ; 24 cm.
Subject Term:
Consumer behavior.

Consumer behavior -- India.

Communication in marketing.

Communication in marketing -- India.
Copies:
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