Search Results for De Chernatony, L. (Leslie)

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Cover image for Brand management
Brand management
Brand management
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Brand management / De Chernatony, L. (Leslie)
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Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2012
Excerpt: 
/ De Chernatony, L. (Leslie)
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Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
De Chernatony, L. (Leslie)
Available: Copies:
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)
Available: Copies:
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