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Promotional management

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Promotional management
Title:
Promotional management
Author:
Govoni, Norman A. P.
ISBN:
9780137310197
Personal Author:
Govoni, Norman A. P.
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, ©1986.
Physical Description:
xiii, 578 pages ; 24 cm
Subject Term:
Marketing.

Sales promotion.

Marketing -- Werbung -- Kaufmännische Berufe.

Marketing. (OCoLC)fst01010167

Sales promotion. (OCoLC)fst01103868

Verkooptechnieken.

Ventes -- Promotion.

Sales-promotion.

Marketing. (DE-588)4037589-4

Sales-promotion. (DE-588)4076968-9
Added Author:
Eng, Robert J.

Galper, Morton.
Copies:
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