Performance at the limit : business lessons from Formula 1 motor racing

Summary

Performance is the central focus of every organization, and yet for many how this can be achieved is an unanswered question. This book takes the case of Formula 1 motorsport, where the connection between performance and all elements of the organization is fundamental to success. Can you imagine your organization as a Ferrari or a Jordan, a Williams or a Minardi? Your management team as a pit crew? Your sales force as the race team and your marketing and research people as the design studio creating a Formula 1 car? The case histories and examples which are examined provide both inspirational and instructional guidance to those seeking to achieve levels of performance - at the limit of possibility.