Title:
Cutlip & Center's effective public relations
Author:
Broom, Glen M.
ISBN:
9780273768395
Personal Author:
Edition:
11th ed. [International ed.].
Publication Information:
Harlow : Pearson Education, 2013.
Physical Description:
455 pages : illustrations, portraits ; 26 cm
General Note:
Previous edition: 2009.
"International edition"--Cover.
Contents:
Part I (chapter 1-4) : Concept, practitioners, context, and origins -- Part II (chapter 5-10) : Foundations -- Part III (chapter 11-14) : Management Process -- Part IV (chapter 15-17) : The Practice.
Abstract:
This is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.
Subject Term:
Added Author: