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The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Mahlangu, Thulani.

Format:

Manuscript

Publication Date

2015

Excerpt:

The role of humour in South African advertising in addressing potentially serious political

Available: Copies:

Advertising in developing and emerging countries : the economic, political and social context

Alozie, Emmanuel C.

Format:

Books

Publication Date

2011

Excerpt:

Advertising in developing and emerging countries : the economic, political and social context /

Available: Copies:

Digital media economics : a critical introduction

Caraway, Brett R., author.

Format:

Books

Publication Date

2024

Excerpt:

economics -- The transformative effects of modern communication networks -- Advertising in the digital

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Available: Copies:

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

political issues: shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

physical distribution -- Global marketing communications decisions i: advertising and public relations

Available: Copies:

Children and media : a global perspective

Lemish, Dafna, 1951-

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg

Format:

Books

Publication Date

2015

Excerpt:

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

Available: Copies:

Consumer democracy : the marketing of politics

Scammell, Margaret.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, Political.

Available: Copies:

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Excerpt:

Controversies in contemporary advertising / Sheehan, Kim.

Available: Copies:

The dynamics of political communication : media and politics in a digital age

Perloff, Richard M.

Format:

Books

Publication Date

2014

Excerpt:

The dynamics of political communication : media and politics in a digital age / Perloff, Richard M.

Available: Copies:

Media studies : the essential resource

Benyahia, Sarah Casey.

Format:

Books

Publication Date

2014

Excerpt:

creativities -- 16.Media in a global political economy -- 17.Public service broadcasting -- 18.News selection

Available: Copies:

Business ethics

Parboteeah, Praveen.

Format:

Books

Publication Date

2013

Excerpt:

-Governmental Organizations -- Government Regulation -- Government Regulation and Company Political Activity -- The Media

Available: Copies:

The Routledge international handbook of children, adolescents and media

Lemish, Dafna, 1951- editor.

Format:

Books

Publication Date

2013

Excerpt:

citizenship in the twenty-first century / Cynthia Carter -- Processes and impacts of political socialization

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Available: Copies:

An introduction to political communication

McNair, Brian, 1959-

Format:

Books

Publication Date

2011

Excerpt:

An introduction to political communication / McNair, Brian, 1959-

Available: Copies:

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

Available: Copies:

Journalism in Britain : a historical introduction

Conboy, Martin.

Format:

Books

Publication Date

2011

Excerpt:

questions - political coverage, the influence of advertising, the sensationalization of news coverage, the

Available: Copies:

Presidential campaign communication : the quest for the White House

Smith, Craig Allen, 1949 February 4-

Format:

Books

Publication Date

2010

Excerpt:

Political campaigns -- United States.

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2010

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

Available: Copies:

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

entertainment media is one of the major sources of public and political understanding of definitions, issues and

Available: Copies:

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Available: Copies:

Free speech in the new media

Gibbons, Thomas.

Format:

Books

Publication Date

2009

Excerpt:

unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew

Available: Copies:

Marketing ethics

Brenkert, George G.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html

Format:

Books

Publication Date

2008

Excerpt:

. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II

Available: Copies:

Persuasive messages : The Process of Influence

Benoit, William L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

Available: Copies:

Political science research methods

Johnson, Janet Buttolph, 1950-

Format:

Books

Publication Date

2008

Excerpt:

Political science research methods / Johnson, Janet Buttolph, 1950-

Available: Copies:

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising

Available: Copies:

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal

Available: Copies:

Persuasion : psychological insights and perspectives

Brock, Timothy C., 1935-

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004019352.html

Format:

Books

Publication Date

2005

Excerpt:

prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.".

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

designer at the strategy table -- 17. Packaging politics : The political change ; Political collaboration

Available: Copies:

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Excerpt:

Controversies in contemporary advertising / Sheehan, Kim Bartel.

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of

Available: Copies:

No logo brands, globalization, resistance

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

International business enterprises -- Political aspects.

Available: Copies:

Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

Advertising and societies : global issues / Frith, Katherine Toland.

Available: Copies:

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising.

Available: Copies:

The advertising handbook

Brierley, Sean, 1966-

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Available: Copies:

Clean new world : culture, politics, and graphic design

Lavin, Maud.

Format:

Books

Publication Date

2001

Excerpt:

Graphic arts -- Political aspects.

Available: Copies:

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

The interplay of influence : news, advertising, politics, and the mass media

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Excerpt:

The interplay of influence : news, advertising, politics, and the mass media / Jamieson, Kathleen

Available: Copies:

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

assessing global markets -- Business customs in global marketing -- The political environment : a critical

Available: Copies:

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

International advertising : communicating across cultures / Mueller, Barbara, 1958-

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

Available: Copies:

The advertising handbook

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

Television advertising -- Social aspects -- United States.

Available: Copies:

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