38 Results
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Cover image for The language of advertising : written texts
by 
Goddard, Angela, 1954-
Format: 
Books
Publication Date 
1998
Excerpt: 
The language of advertising : written texts / Goddard, Angela, 1954-
Available: Copies:
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
Available: Copies:
Cover image for The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Available: Copies:
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
Available: Copies:
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Television and language acquisition -- Acquisition of native language -- Acquisition of second language -- 4
Available: Copies:
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
Available: Copies:
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Game changers : the evolution of advertising / Russell, Peter, editor.
Available: Copies:
Cover image for Strategic writing : multimedia writing for public relations, advertising, and more
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles
Available: Copies:
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.
Available: Copies:
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Language and culture.
Available: Copies:
Cover image for New media for a new China
by 
Scotton, James Francis, 1932-
Format: 
Books
Publication Date 
2010
Excerpt: 
party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin
Available: Copies:
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
The psychology of advertising / Fennis, Bob Michaël, 1968-
Available: Copies:
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting
Available: Copies:
Cover image for Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Language.
Available: Copies:
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications
Available: Copies:
Cover image for Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and
Available: Copies:
Cover image for Graphic design school : a foundation course in the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Production issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web
Available: Copies:
Cover image for Proverbs : a handbook
by 
Mieder, Wolfgang.
Format: 
Books
Publication Date 
2004
Excerpt: 
" : an advertising slogan turned American proverb -- Proverbs from different cultures and languages
Available: Copies:
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
Available: Copies:
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
Cover image for Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising today / Berger, Warren.
Available: Copies:
Cover image for The discourse of advertising
by 
Cook, Guy (Guy W. D.)
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Language.
Available: Copies:
Cover image for Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising language.
Available: Copies:
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
Available: Copies:
Cover image for Marketing through mud and dust
by 
Kuzwayo, Muzi.
Format: 
Books
Publication Date 
2000
Excerpt: 
new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically
Available: Copies:
by 
Erasmus-Kritzinger, Lisel, 1967-
Format: 
Books
Publication Date 
2000
Excerpt: 
English language -- Usage -- Problems, exercises, etc.
Available: Copies:
Cover image for Design literacy (continued) : understanding graphic design
by 
Heller, Steven.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
Available: Copies:
Cover image for Best ads : humour in advertising
by 
Saunders, Dave, author
Format: 
Books
Publication Date 
1997
Excerpt: 
Best ads : humour in advertising / Saunders, Dave, author
Available: Copies:
Cover image for Representation : cultural representations and signifying practices
by 
Hall, Stuart, 1932-2014.
Format: 
Books
Publication Date 
1997
Excerpt: 
Langage et culture.
Available: Copies:
by 
Donahue, Bud.
Format: 
Books
Publication Date 
1978
Excerpt: 
The language of layout / Donahue, Bud.
Available: Copies:
by 
Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.
Format: 
Books
Publication Date 
1978
Excerpt: 
Language in thought and action / Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.
Available: Copies: