byÂ
Goddard, Angela, 1954-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
The language of advertising : written texts / Goddard, Angela, 1954-
byÂ
Seeco, Louis Itumeleng.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
byÂ
Kuehn, Scott A., author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
byÂ
Fennis, Bob Michaël, 1968-
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
The psychology of advertising / Fennis, Bob Michaël, 1968-
byÂ
Lemish, Dafna, 1951-
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
-- Television and language acquisition -- Acquisition of native language -- Acquisition of second language -- 4
byÂ
Kelley, Larry D., 1955-
Format:Â
Electronic Resources
Publication DateÂ
2015
Excerpt:Â
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
byÂ
Berger, Arthur Asa, 1933-
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
byÂ
Cavender, Nancy.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
byÂ
Felton, George, 1947-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Advertising : concept and copy / Felton, George, 1947-
byÂ
Russell, Peter, editor.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Game changers : the evolution of advertising / Russell, Peter, editor.
byÂ
Russell, Peter, editor.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Game changers : the evolution of advertising / Russell, Peter, editor.
byÂ
Marsh, Charles, 1955-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles
byÂ
Tag, Nancy R.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.
byÂ
Newsom, Doug.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
byÂ
Berger, Arthur Asa, 1933-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Language and culture.
byÂ
Scotton, James Francis, 1932-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin
byÂ
Fennis, Bob Michaël, 1968-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
The psychology of advertising / Fennis, Bob Michaël, 1968-
byÂ
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Advertising -- Brand name products.
byÂ
Marich, Robert.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting
byÂ
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Advertising -- Language.
byÂ
Usunier, Jean-Claude.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications
byÂ
Marsh, Charles, 1955-
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and
byÂ
Dabner, David.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018885.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
-- Production issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web
byÂ
Mieder, Wolfgang.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004007988.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
" : an advertising slogan turned American proverb -- Proverbs from different cultures and languages
byÂ
Dabner, David.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design
byÂ
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
The advertising handbook / Brierley, Sean, 1966-
byÂ
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
The advertising handbook / Brierley, Sean, 1966-
byÂ
Berger, Warren.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Advertising today / Berger, Warren.
byÂ
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Advertising -- Language.
byÂ
Jewler, A. Jerome.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Advertising language.
byÂ
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
byÂ
Kuzwayo, Muzi.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically
byÂ
Erasmus-Kritzinger, Lisel, 1967-
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
English language -- Usage -- Problems, exercises, etc.
byÂ
Heller, Steven.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture
byÂ
Saunders, Dave, author
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Best ads : humour in advertising / Saunders, Dave, author
byÂ
Hall, Stuart, 1932-2014.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Langage et culture.
byÂ
Donahue, Bud.
Format:Â
Books
Publication DateÂ
1978
Excerpt:Â
The language of layout / Donahue, Bud.
byÂ
Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.
Table of contents http://www.gbv.de/dms/bowker/toc/9780155501195.pdf
Format:Â
Books
Publication DateÂ
1978
Excerpt:Â
Language in thought and action / Hayakawa, S. I. (Samuel Ichiyé), 1906-1992.