Search Results for Advertising -- United States.

IIE

34 Results

0000000000000000000000000000000000IIE

Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies

Helgert, Joseph P.

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

International perspectives on business innovation and disruption in the creative industries : film, video and photography

DeFillippi, Bob, editor.

Format:

Books

Publication Date

2014

Excerpt:

8.The creative destruction of the United States' Audio-Visual Media Ecosystem / Sergio Sparviero

Available: Copies:

Global communication : theories, stakeholders, and trends

McPhail, Thomas L., author.

Cover http://swbplus.bsz-bw.de/bsz403921597cov.htm

Format:

Books

Publication Date

2014

Excerpt:

United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa

Available: Copies:

Encyclopedia of major marketing strategies

Miskelly, Matthew, Éditeur scientifique.

Format:

Books

Publication Date

2013

Excerpt:

Advertising campaigns -- United States -- History -- 21st century.

Available: Copies:

Formica forever

Miller, Abbott.

Format:

Books

Publication Date

2013

Excerpt:

Plastics industry and trade -- United States -- History.

Available: Copies:

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Advertising personnel -- United States -- Biography.

Available: Copies:

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html

Format:

Books

Publication Date

2009

Excerpt:

Advertising agencies -- United States -- History -- 20th century.

Available: Copies:

Body panic : gender, health, and the selling of fitness

Dworkin, Shari L.

Format:

Books

Publication Date

2009

Excerpt:

Advertising, Magazine -- United States.

Available: Copies:

Encyclopedia of major marketing campaigns. volume 2

Riggs, Thomas, 1963-

Format:

Books

Publication Date

2007

Excerpt:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

Available: Copies:

Window to the future : the golden age of television marketing and advertising

Kosareff, Steve.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026852.html

Format:

Books

Publication Date

2005

Excerpt:

Television supplies industry -- United States -- History.

Available: Copies:

Coining for capital : movies, marketing, and the transformation of childhood

Kapur, Jyotsna.

Format:

Books

Publication Date

2005

Excerpt:

Advertising and children -- United States.

Available: Copies:

Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Child consumers -- United States.

Available: Copies:

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- History -- 20th century.

Available: Copies:

The golden age of advertising-- the 50s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- History -- 20th century.

Available: Copies:

Consuming kids : the hostile takeover of childhood

Linn, Susan E.

Format:

Books

Publication Date

2004

Excerpt:

Advertising and children -- United States.

Available: Copies:

20s : all-American ads

Heimann, Jim, 1948-

Format:

Books

Publication Date

2004

Excerpt:

Advertising -- United States -- History -- 20th century.

Available: Copies:

Meet Mr. Product : the art of the advertising character

Dotz, Warren.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0731/2002009323-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2002009323-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising characters -- United States.

Available: Copies:

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- United States.

Available: Copies:

The essence of capitalism : the origins of our future

McQueen, Humphrey, 1942-

Format:

Books

Publication Date

2003

Excerpt:

Corporations -- United States -- Growth.

Available: Copies:

EGO : the difference between telling and selling.

EGO (Firm)

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- United States -- Case studies.

Available: Copies:

One show interactive : advertising's best interactive and new media. Vol. VI

Swanepoel, Kevin.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising -- United States -- Directories.

Available: Copies:

30s : all-American ads

Heimann, Jim, 1948-

Format:

Books

Publication Date

2003

Excerpt:

Advertising copy -- United States -- 20th century -- Pictorial works.

Available: Copies:

A century of American icons : 100 products and slogans from the 20th century consumer culture

Cross, Mary, 1934-

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products -- United States -- History -- 20th century.

Available: Copies:

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Television and children -- United States.

Available: Copies:

The interplay of influence : news, advertising, politics, and the mass media

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Excerpt:

Mass media -- United States.

Available: Copies:

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Television advertising and children -- United States.

Available: Copies:

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

The 77th Art directors annual

Wolff, Laetitia.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Commercial art -- United States.

Available: Copies:

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Advertising agencies -- Customer services -- United States.

Available: Copies:

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Advertising campaigns -- United States.

Available: Copies:

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Garvey, Ellen Gruber.

Format:

Books

Publication Date

1996

Excerpt:

Advertising, Magazine -- United States -- History.

Available: Copies:

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

Television advertising -- Social aspects -- United States.

Available: Copies:

The moving target : what every marketer should know about women

Bartos, Rena.

Format:

Books

Publication Date

1982

Excerpt:

Women -- Employment -- United States.

Available: Copies:

Cases in advertising

Weilbacher, William M.

Format:

Books

Publication Date

1981

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

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