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No-copy advertising

Dzamic, Lazar

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Books

Publication Date

2001

Excerpt:

No-copy advertising Dzamic, Lazar

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No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising / Dzamic, Lazar.

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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Advertising : concept and copy

Felton, George, 1947-

Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf

Format:

Books

Publication Date

1994

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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Advertising creative : strategy, copy + design

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

Advertising creative : strategy, copy + design / Altstiel, Tom.

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Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

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The copywriter's toolkit : the complete guide to strategic advertising copy

Berman, Margo, 1947-

Format:

Books

Publication Date

2012

Excerpt:

The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-

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Easy step by step guide to writing advertising copy

Brooks, Pamela

Format:

Books

Publication Date

2002

Excerpt:

Easy step by step guide to writing advertising copy Brooks, Pamela

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Writing advertising copy : how to write winning copy that boosts response rates and gets results

Brooks, Pamela.

Format:

Books

Publication Date

2002

Excerpt:

Writing advertising copy : how to write winning copy that boosts response rates and gets results /

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Hey whipple, squeeze this : the classic guide to creating great advertising

Sullivan, Luke, author.

Format:

Books

Publication Date

2022

Excerpt:

Advertising copy.

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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

Advertising copy.

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The basics of media writing : a strategic approach

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Excerpt:

Advertising copy.

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The non-designer's design book : design and typographic principles for the visual novice

Williams, Robin, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures

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Read me : 10 lessons for writing great copy

Horberry, Roger.

ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live

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Books

Publication Date

2014

Excerpt:

Advertising copy.

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Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

Advertising copy.

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Creative strategy in advertising.

Drewniany, Bonnie L.

Format:

Books

Publication Date

2013

Excerpt:

Advertising copy.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

Advertising copy.

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Mediawriting : print, broadcast, and public relations

Whitaker, Wayne R., 1940-

Format:

Books

Publication Date

2012

Excerpt:

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

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Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Advertising personnel -- United States -- Biography.

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The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

Advertising copy.

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Brilliant copywriting : how to craft the most interesting and effective copy imaginable

Horberry, Roger.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780273727347
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Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

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Copywriting : successful writing for design, advertising and marketing

Shaw, Mark.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

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The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

Available: Copies:

Portfolio class with Clare :-)

McNally, Clare.

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

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Gabay's copywriters' compendium : the definitive professional writer's guide

Gabay, J. Jonathan, author.

Format:

Books

Publication Date

2007

Excerpt:

Advertising copy.

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Gabay's copywriters' compendium : the definitive creative writer's guide

Gabay, J. Jonathan.

Format:

Books

Publication Date

2007

Excerpt:

Advertising copy.

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Scholastic journalism

Rolnicki, Tom.

Format:

Books

Publication Date

2007

Excerpt:

style -- Editing copy: coaching writers -- Writing headlines -- Understanding typography and production

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How to write great copy : learn the unwritten rules of copywriting

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
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Electronic Resources

Publication Date

2006

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

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Advertising now.print

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

Advertising copy.

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The complete idiot's guide to copywriter's words and phrases

Kleidermacher, Kathy.

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Format:

Electronic Resources

Publication Date

2005

Excerpt:

Advertising copy.

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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
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Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

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Creative strategy in advertising

Jewler, A. Jerome.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

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Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
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Format:

Books

Publication Date

2005

Excerpt:

-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for

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Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

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Books

Publication Date

2004

Excerpt:

Advertising by design : creating visual communications with graphic impact / Landa, Robin.

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising / Arens, William F.

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Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

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The art of writing advertising

Higgins, Denis.

Format:

Books

Publication Date

2003 1965

Excerpt:

Advertising copy.

Available: Copies:

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising copy.

Available: Copies:

30s : all-American ads

Heimann, Jim, 1948-

Format:

Books

Publication Date

2003

Excerpt:

Advertising copy -- United States -- 20th century -- Pictorial works.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2002

Excerpt:

Advertising copy -- Problems, exercises, etc.

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Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

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Books

Publication Date

2001

Excerpt:

-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner

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Advertising copywriting

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

Advertising copy.

Available: Copies:

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

Hey, Whipple, squeeze this! : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html

Format:

Books

Publication Date

1998

Excerpt:

Advertising copy.

Available: Copies:

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

Advertising research : theory and practice / Davis, Joel, 1950-

Available: Copies:

Write on target : the direct marketer's copywriting handbook

Stein, Donna Baier.

Format:

Books

Publication Date

1997

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

Fundamentals of copy & layout

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Advertising copy.

Available: Copies:

Which ad pulled best? : 50 case histories on how to write and design ads that work

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1993

Excerpt:

Advertising copy -- Evaluation.

Available: Copies:

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