Search Results for Brand choice.

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Cover image for Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers
Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers
Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers
by 
Smit, Kristoff.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers /
Available: Copies:
Cover image for An analysis of how brand reputation affects female consumer choice of cigarette brands
An analysis of how brand reputation affects female consumer choice of cigarette brands
An analysis of how brand reputation affects female consumer choice of cigarette brands
by 
Theron, Candice.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
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Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
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Cover image for Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information
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Cover image for The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens
The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens
The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens
by 
Zambodla, Nandi.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The role of emerging healthy hair narratives in the choices black women make abouth their hair
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Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.
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Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
by 
Pauling, Thomas Gordan.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand choice.
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Cover image for Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Positioning the brand : an inside-out approach / Riezebos, H. J., 1960-
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Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: Choice of typeface -- Printing considerations -- Justified or ragged right
Available: Copies:
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
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Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brands & branding in South Africa 2012 : brands--the people's choice. Affinity Advertising and
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Cover image for Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brands & branding South Africa 2011 : the people's choice. Affinity Advertising and Publishing.
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Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands & branding in South Africa 2010 : brands- the people's choice. Affinity Advertising and
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Cover image for Experience the message : how experiential marketing is changing the brand world.
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
No logo : no space, no choice, no jobs / Klein, Naomi, 1970-
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Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
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Cover image for Marketing calculator : measuring and managing return on marketing investment.
Marketing calculator : measuring and managing return on marketing investment.
by 
Powell, Guy R.
Format: 
Books
Publication Date 
2008
Excerpt: 
consumer Segmentation Information Processing and the Purchase Funnel Product Choice Model/Channel Choice
Available: Copies:
Cover image for Business applications and computational intelligence
Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
product portfolio planning / Modeling brand choice using boosted and stacked neural networks / Applying
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Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
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Cover image for Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
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Cover image for The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development
The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development
The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development
by 
Blanca, Diana.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the
Available: Copies:
Cover image for Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand choice -- Research.
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Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand choice.
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Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Cover image for No logo brands, globalization, resistance
No logo brands, globalization, resistance
No logo brands, globalization, resistance
by 
Klein, Naomi, 1970-
Format: 
Video disc
Publication Date 
2003
Excerpt: 
Brand name products -- Political aspects.
Available: Copies:
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
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Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2002
Excerpt: 
No logo : no space, no choice, no jobs / Klein, Naomi, 1970-
Available: Copies:
Cover image for Cyberbranding : brand building in the digital economy
Cyberbranding : brand building in the digital economy
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
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Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
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Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
No logo : no space, no choice, no jobs / Klein, Naomi, 1970-
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand choice.
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Cover image for The computer glossary : the complete illustrated dictionary
The computer glossary : the complete illustrated dictionary
by 
Freedman, Alan, 1942-
Format: 
Books
Publication Date 
1998
Excerpt: 
brand new information on Internet and Web terminology. With 2,000 new and revised entries (for a grand
Available: Copies:
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