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Design matters a brand, its personality and the workspace.

Gibson-van der Walt

Format:

Books

Publication Date

2020

Excerpt:

Design matters a brand, its personality and the workspace. / Gibson-van der Walt

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Design matters : a brand, its personality and the workspace

Gibson-Van Der Walt, Kim

Format:

Manuscript

Publication Date

2020

Excerpt:

Design matters : a brand, its personality and the workspace / Gibson-Van Der Walt, Kim

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Music and its relevance to brand personality amongst the female youth market

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Music and its relevance to brand personality amongst the female youth market / Makhuza, Ponatshego.

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Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Van Eck, Jaco.

Format:

Manuscript

Publication Date

2013

Excerpt:

Hot Sauce as niche product category : building cult following in Cape Town based on brand

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The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Andrews, Justin.

Format:

Manuscript

Publication Date

2009

Excerpt:

perception of that particular brand's personality / Andrews, Justin.

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Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand

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Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

-Ming Choi -- Fashion brand personality and advertisement response : incorporating a symbolic interactionist

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Going social : excite customers, generate buzz, and energize your brand with the power of social media

Goldman, Jeremy.

Format:

Books

Publication Date

2013

Excerpt:

Going social : excite customers, generate buzz, and energize your brand with the power of social

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Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: Introduction -- Personality -- Approaches to studying personality -- Type

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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Brand management : Principles and Practices / Dutta, Kirti.

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Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits.

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Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Personality not included : why companies lose their authenticity--and how great brands get it back /

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Iron fists : branding the 20th-century totalitarian state

Heller, Steven.

Inhaltsverzeichnis
Table of contents http://swbplus.bsz-bw.de/bsz283147776inh.htm

Format:

Books

Publication Date

2008

Excerpt:

personality ; Socialist realism ; The "new openness" -- The communist Chinese : The great helmsman ; Red style

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Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit.

Format:

Books

Publication Date

2008

Excerpt:

Personality not included : why companies lose their authenticity--and how great brands get it back /

Available: Copies:

Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing.

Available: Copies:

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

United we brand : how to create a cohesive brand that's seen, heard, and remembered / Moser, Mike

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Before the brand : creating the unique DNA of an enduring brand identity

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

Before the brand : creating the unique DNA of an enduring brand identity / Perry, Alycia.

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The marketing plan : how to prepare and implement it

Luther, William M.

Connect to electronic book via ebrary.
ebrary http://site.ebrary.com/id/10120161
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845
EBSCOhost Click here for LLCC access.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using

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The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

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Building brand identity : a strategy for success in a hostile marketplace

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html
Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm
Inhaltsverzeichnis Building brand identity

Format:

Books

Publication Date

1995

Excerpt:

Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-

Available: Copies:

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

Available: Copies:

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