Search Results for Consumer behavior -- South Africa.

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Consumer Behaviour : a South African perspective

Yathika Gowpall & Carinda Williams

Format:

Books

Publication Date

2023

Excerpt:

Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

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Consumer behaviour : a South African perspective

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

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Consumer behaviour : South African psychology and marketing applications

Botha, Elrie, 1970-

Format:

Books

Publication Date

2019

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-

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The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

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The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand loyalty -- Research -- Durban, South Africa

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Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand building -- Research -- South Africa

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The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

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Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior -- South Africa.

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Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior -- South Africa.

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Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

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Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

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Consumer behaviour : South African psychology and marketing applications

Mpinganjira, Mercy.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior -- South Africa -- Cross-cultural studies.

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Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Consumer behavior -- South Africa.

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Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- South Africa.

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Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- South Africa.

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Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

Payne, Joanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumer behavior -- South Africa -- Durban.

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An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Jones, Samantha.

Format:

Manuscript

Publication Date

2005

Excerpt:

An investigation into the effectiveness of the Proudly South African brand in relation to consumer

Available: Copies:

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- South Africa.

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Consumer behaviour : a South African perspective

Du Plessis, P. J.

Format:

Books

Publication Date

1990

Excerpt:

Consumer behaviour : a South African perspective / Du Plessis, P. J.

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