Search Results for Consumers' preferences.

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Cover image for Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities
The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities
The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities
by 
Mbatha, Malandiswa.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
by 
Steffen, Katharina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity
by 
Monks, Erin Kate.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands
A smokers choice : exploring the relationship between South African students and their cigarette brands
A smokers choice : exploring the relationship between South African students and their cigarette brands
by 
Van der Meulen, Warren.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Competition, diversity and economic performance
Competition, diversity and economic performance
by 
Tisdell, C. A. (Clement Allan)
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: 3.5.Associations between diversity of consumers' preferences for product
Available: Copies:
Cover image for Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
Cover image for A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
by 
Kirk, Tristain.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising
by 
Voigt, Nicolle.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
by 
Denny, Lincon.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
by 
Myers, Abbey-Jessica.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
by 
Arndt, Jasmine Star.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
Available: Copies:
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
preference -- Slutsky equation -- Buying and selling -- Intertemporal choice -- Asset markets -- Uncertainty
Available: Copies:
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Developing winning brand strategies
Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry
Available: Copies:
Cover image for An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
by 
Harrisberg, Jessica.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
An investigation of product placement effectiveness in influencing consumers' purchasing decisions
Available: Copies:
Cover image for Understanding consumers of food products
Understanding consumers of food products
by 
Frewer, Lynn.
Format: 
Books
Publication Date 
2007
Excerpt: 
Understanding consumers of food products / Frewer, Lynn.
Available: Copies:
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for How consumers decide
How consumers decide
How consumers decide
by 
Learning Seed Company.
Format: 
Video disc
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- Cross-cultural studies.
Available: Copies:
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Billions : selling to the new Chinese consumer
Billions : selling to the new Chinese consumer
by 
Doctoroff, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- China.
Available: Copies:
Cover image for Customer intelligence : from data to dialogue
Customer intelligence : from data to dialogue
by 
Kelly, Sean, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Flock and flow : predicting and managing change in a dynamic marketplace
Flock and flow : predicting and managing change in a dynamic marketplace
by 
McCracken, Grant David, 1951-
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- Forecasting.
Available: Copies:
Cover image for Cheap : the real cost of the global trend for bargains, discounts & customer choice
Cheap : the real cost of the global trend for bargains, discounts & customer choice
by 
Bosshart, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Shop 'til you drop : consumer behavior and American culture
Shop 'til you drop : consumer behavior and American culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumers' preferences -- Psychological aspects -- United States.
Available: Copies:
Cover image for Domestic violence sourcebook : basic consumer health information about the causes and consequences of abusive relationships, including physical violence, sexual assault, battery, stalking, and emotional abuse ... along with a glossary of related terms and resources for additional help and information
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the misuse of over-the counter medications ...
Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the misuse of over-the counter medications ...
by 
Ginther, Catherine.
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016313.html
Book review (E-STREAMS) http://www.e-streams.com/es0809/es0809%5F4323.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the
Available: Copies:
Cover image for No logo brands, globalization, resistance
No logo brands, globalization, resistance
No logo brands, globalization, resistance
by 
Klein, Naomi, 1970-
Format: 
Video disc
Publication Date 
2003
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Customer behaviour : consumer behaviour and beyond
Customer behaviour : consumer behaviour and beyond
by 
Widing, Robert E.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences -- Econometric models.
Available: Copies:
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- 7. Revealed Preference -- 8. Slutsky Equation -- 9. Buying and Selling -- 10. Intertemporal Choice
Available: Copies:
Cover image for From mind to market : reinventing the retail supply chain
From mind to market : reinventing the retail supply chain
by 
Blackwell, Roger D.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumers' preferences.
Available: Copies:
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