Search Results for Creativity in advertising.

The connection between creativity and effectiveness in television advertising / Lombard, Leanne.

Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.

Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke

Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Advertising & promotion / Hackley, Christopher E., author.

-- Advertising -- Public Relations in the Public Interest -- Strategic Public Relations : Phase 1: Formative

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising & promotion. Hackley, Christopher E., author.

The best digital marketing campaigns in the world II / Ryan, Damian, author.

Creative strategy in advertising / Drewniany, Bonnie L., author.

Advertising : concept and copy / Felton, George, 1947-

Exploring creativity : evaluative practices in innovation, design and the arts / Moeran, Brian

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Advertising theory / Rodgers, Shelly.

Creativity in advertising.

consultants : "creativity" and organizational change in advertising -- Advertising management and professional

The idea writers : copywriting in a new media and marketing era / Iezzi, Teressa.

Visual creativity : inspirational ideas for advertising, animation and digital design / Pricken

The future of advertising : new media, new clients, new consumers in the post-television age /

Creative ability in business.

-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16

Advertising : principles & practice / Wells, William, 1926-

Truth, lies, and advertising : the art of account planning / Steel, Jon.

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

Advertising -- Cross-cultural studies.