82 Results
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Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-
Available: Copies:
Cover image for Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
Cover image for Seven power strategies for building customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Seven power strategies for building customer loyalty / Timm, Paul R.
Available: Copies:
Cover image for Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on increasing customer loyalty.
Available: Copies:
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
Available: Copies:
by 
Rifkind, Daniel.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as
Available: Copies:
Cover image for Researching customer satisfaction & loyalty : how to find out what people really think
by 
Szwarc, Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc
Available: Copies:
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Excerpt: 
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /
Available: Copies:
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
How customer service impacts brand loyalty in the Durban privately owned restaurant industry /
Available: Copies:
by 
Landsberg, Calvin.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The relationship between service qualities and customer loyalty on aa e-commerce website amongst
Available: Copies:
by 
Mpobole, Mmamelo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole
Available: Copies:
by 
Humby, Clive.
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.
Available: Copies:
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
Available: Copies:
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
Available: Copies:
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Format: 
Books
Publication Date 
2003
Excerpt: 
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
Cover image for Customer service : skills for success
by 
Lucas, Robert W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Customer service : skills for success / Lucas, Robert W., author.
Available: Copies:
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Customer loyalty.
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer services.
Available: Copies:
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer
Available: Copies:
Cover image for Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
rendered -- Promoting the interactive service experience -- Building customer loyalty through service
Available: Copies:
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self
Available: Copies:
Cover image for Quality management for organizational excellence : introduction to total quality
by 
Goetsch, David L.
Format: 
Books
Publication Date 
2014
Excerpt: 
competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty
Available: Copies:
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Defining your ideal customer -- Knowing your customer - case studies -- Reaching the end user
Available: Copies:
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10
Available: Copies:
Cover image for Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side
by 
Conlow, Rick.
Format: 
Books
Publication Date 
2013
Excerpt: 
? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously
Available: Copies:
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Planning and Customer Loyalty Programs -- 6.Data Basics -- Data and Databases -- Databases in a Nutshell
Available: Copies:
Cover image for Outlaw : fight for your customers & sell without fear
by 
Leyshan, Trent, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Outlaw : fight for your customers & sell without fear / Leyshan, Trent, author.
Available: Copies:
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book
Available: Copies:
Cover image for Customer service : skills for success
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer service : skills for success / Lucas, Robert W.
Available: Copies:
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers
Available: Copies:
Cover image for The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
The little book of big customer satisfaction measurement / Rao, Ajit, 1962-
Available: Copies:
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world
Available: Copies:
Cover image for Corporate social strategy : stakeholder engagement and competitive advantage
by 
Husted, Bryan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good
Available: Copies:
Cover image for Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer loyalty.
Available: Copies:
Cover image for Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention
Available: Copies:
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
customer loyalty. Leverage the power of design thinking and psychological research with practical
Available: Copies:
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
, and draw customers / Cakim, Idil Miriam, 1974-
Available: Copies:
Cover image for Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
Cover image for Care packages for your customers : an idea a week to enhance customer service
by 
Glanz, Barbara A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Care packages for your customers : an idea a week to enhance customer service / Glanz, Barbara A.
Available: Copies:
Cover image for Value-driven channel strategy : extending the lean approach
by 
Reidenbach, R. Eric.
Format: 
Books
Publication Date 
2006
Excerpt: 
analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary
Available: Copies:
Cover image for Connecting with your customers.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
Connecting with your customers. Harvard Business School.
Available: Copies:
Cover image for Strategic database marketing
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
Available: Copies:
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
Available: Copies:
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
Available: Copies:
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer services.
Available: Copies:
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer insight : how to use data and market research to get closer to your customer / Stone
Available: Copies:
Cover image for The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer loyalty.
Available: Copies:
Cover image for Mastering the complex sale : how to compete and win when the stakes are high!
by 
Thull, Jeff, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty
Available: Copies:
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer
Available: Copies:
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
Cover image for Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer loyalty.
Available: Copies:
Cover image for Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Buying -- 4. Customer Acquisition -- 5. Building a Customer Database -- 6. Customer Retention - Building
Available: Copies:
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
Available: Copies:
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer loyalty.
Available: Copies:
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
Cover image for Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
encourage loyalty and build customer relationships, and the impact of technology and ethical concerns.
Available: Copies:
Cover image for Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
Available: Copies:
Cover image for Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
Customer relations.
Available: Copies: