58 Results
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Cover image for Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media -- Research.
Available: Copies:
Cover image for Researching digital media and society
by 
Lindgren, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media -- Research.
Available: Copies:
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
psychological theories and empirical research findings to real-life industry examples, showing how scientific
Available: Copies:
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising
Available: Copies:
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media : a critical introduction / Fuchs, Christian, 1976- author.
Available: Copies:
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
Available: Copies:
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
Cover image for Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Research.
Available: Copies:
Cover image for Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
edition include: Up-to-date research on new topics, including: culture and the media, culture and the
Available: Copies:
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business
Available: Copies:
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
Cover image for The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
The craft of criticism : critical media studies in practice / Kackman, Michael, editor.
Available: Copies:
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Handbook of research on citizen engagement and public participation in the era of new media / Adria
Available: Copies:
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising
Available: Copies:
Cover image for Innovations in digital research methods
by 
Halfpenny, Peter J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Innovations in digital research methods / Halfpenny, Peter J., author.
Available: Copies:
Cover image for The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor.
Available: Copies:
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
Cover image for Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media
Available: Copies:
Cover image for Enhancing communication & collaboration in interdisciplinary research
by 
O'Rourke, Michael, 1963-
Format: 
Books
Publication Date 
2014
Excerpt: 
Enhancing communication & collaboration in interdisciplinary research / O'Rourke, Michael, 1963-
Available: Copies:
Cover image for Media sociology : a reappraisal
by 
Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Media sociology : a reappraisal / Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.
Available: Copies:
Cover image for The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor of compilation.
Available: Copies:
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
Cover image for Qualitative media analysis
by 
Altheide, David L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Digital media -- Research -- Methodology.
Available: Copies:
Cover image for Using network and mobile technology to bridge formal and informal learning
by 
Trentin, Guglielmo.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Methodology -- Discussion -- Conclusion -- Bibliography -- 5.Networked lives for learning: digital media and
Available: Copies:
Cover image for The economics of digitization
by 
Greenstein, Shane M.
Format: 
Books
Publication Date 
2013
Excerpt: 
Digital media -- Economic aspects.
Available: Copies:
Cover image for The Routledge international handbook of children, adolescents and media
by 
Lemish, Dafna, 1951- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Routledge international handbook of children, adolescents and media / Lemish, Dafna, 1951
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
Available: Copies:
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
Cover image for Media literacies : a critical introduction
by 
Hoechsmann, Michael.
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital media.
Available: Copies:
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of children and the media / Singer, Dorothy G.
Available: Copies:
Cover image for The SAGE handbook of political communication
by 
Semetko, Holli A.
Format: 
Books
Publication Date 
2012
Excerpt: 
for Evaluating Media and Citizen Performance / Scott L. Althaus -- Digital Media and Citizenship
Available: Copies:
Cover image for The Routledge companion to news and journalism
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media.
Available: Copies:
Cover image for Sport beyond television : the internet, digital media and the rise of networked media sport
by 
Hutchins, Brett, 1973-
Format: 
Books
Publication Date 
2012
Excerpt: 
Sport beyond television : the internet, digital media and the rise of networked media sport /
Available: Copies:
Cover image for How to thrive in the digital age
by 
Chatfield, Tom, 1980-
Format: 
Books
Publication Date 
2012
Excerpt: 
How to thrive in the digital age / Chatfield, Tom, 1980-
Available: Copies:
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
growth of digital media and integrated advertising campaigns. Interviews with leading practitioners
Available: Copies:
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing
Available: Copies:
Cover image for Media perspectives for the 21st century
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
Cover image for International news in the digital age : East-West perceptions of a new world order
by 
Clarke, Judith.
Format: 
Books
Publication Date 
2011
Excerpt: 
International news in the digital age : East-West perceptions of a new world order / Clarke, Judith.
Available: Copies:
Cover image for The sourcebook for political communication research : methods, measures, and analytical techniques
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
The sourcebook for political communication research : methods, measures, and analytical techniques /
Available: Copies:
Cover image for Personal connections in the digital age
by 
Baym, Nancy K.
Format: 
Books
Publication Date 
2010
Excerpt: 
Personal connections in the digital age / Baym, Nancy K.
Available: Copies:
Cover image for Communications policy : theories and issues
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progress / Alistair Duff -- Media and social demand: research at the interface of policy studies and
Available: Copies:
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media student's book / Branston, Gill.
Available: Copies:
Cover image for The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media
Available: Copies:
Cover image for E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
of looking at physical and digital media and suggest that the terms offline/online and traditional
Available: Copies:
Cover image for Practice-led research, research-led practice in the creative arts
by 
Smith, Hazel, 1950-
Format: 
Books
Publication Date 
2009
Excerpt: 
Practice-led research, research-led practice in the creative arts / Smith, Hazel, 1950-
Available: Copies:
Cover image for Digital storytelling, mediatized stories : self-representations in new media
by 
Lundby, Knut.
Format: 
Books
Publication Date 
2008
Excerpt: 
Digital storytelling, mediatized stories : self-representations in new media / Lundby, Knut.
Available: Copies:
Cover image for Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues
by 
Knowles, J. Gary, 1947-
Format: 
Books
Publication Date 
2008
Excerpt: 
Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues /
Available: Copies:
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
The public relations writer's handbook : the digital age / Aronson, Merry.
Available: Copies:
Cover image for New media, old media : a history and theory reader
by 
Chun, Wendy Hui Kyong, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-
Available: Copies:
Cover image for Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Mass-média.
Available: Copies: