Search Results for Marketing channels.

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Marketing channels

Rosenbloom, Bert

Format:

Books

Publication Date

2004

Excerpt:

Marketing channels Rosenbloom, Bert

Available: Copies:

Marketing channels

Rosenbloom, Bert

Format:

Books

Publication Date

1999

Excerpt:

Marketing channels Rosenbloom, Bert

Available: Copies:

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2006

Excerpt:

Marketing channels / Coughlan, Anne T.

Available: Copies:

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

Marketing channels / Coughlan, Anne T.

Available: Copies:

Marketing channels

Pelton, Lou E.; Strutton, David; Lumpkin, James R.

Format:

Books

Publication Date

1997

Excerpt:

Marketing channels Pelton, Lou E.; Strutton, David; Lumpkin, James R.

Available: Copies:

Marketing channels : a management view

Rosenbloom, Bert.

Format:

Books

Publication Date

2013

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

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Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

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Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing channels : a management view / Rosenbloom, Bert.

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Marketing channels : a relationship management approach

Pelton, Lou E.

Format:

Books

Publication Date

1997

Excerpt:

Marketing channels : a relationship management approach / Pelton, Lou E.

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Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of

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Digital branding : how to successfully build and measure a brand online

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

Format:

Books

Publication Date

2025

Excerpt:

Branding (Marketing)

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

Principles of marketing / Kotler, Philip, author.

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Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Excerpt:

Marketing / Lamb, Charles W., author

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Introduction to sport marketing

Smith, Aaron, 1972- author.

Format:

Books

Publication Date

2024

Excerpt:

Introduction to sport marketing / Smith, Aaron, 1972- author.

Available: Copies:

Principles of supply chain management : a balanced approach

Wisner, Joel D., author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing channels -- Management.

Available: Copies:

Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

Branding (Marketing)

Available: Copies:

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

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Essential guide to marketing planning

Wood, Marian Burk, author.

Format:

Books

Publication Date

2020

Excerpt:

Essential guide to marketing planning / Wood, Marian Burk, author.

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Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

Supply chain management : strategy, planning and operation

Chopra, Sunil, 1960- author.

Format:

Books

Publication Date

2019

Excerpt:

Marketing channels -- Management.

Available: Copies:

Principles of supply chain management : a balanced approach

Wisner, Joel D., author.

Format:

Books

Publication Date

2019

Excerpt:

Marketing channels -- Management.

Available: Copies:

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

Introduction to marketing : a South African perspective / Cunningham, Nicole.

Available: Copies:

Digital marketing analytics : making sense of consumer data in a digital world

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Excerpt:

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

Available: Copies:

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing 10

Available: Copies:

Supply chain management : a logistics perspective.

Coyle, John J. (John Joseph), 1935- author.

Format:

Books

Publication Date

2017

Excerpt:

.Introduction -- On The Line: Keynote: Omni-channel's Impact on Supply Chain Management -- 4-6-2.Channels of

Available: Copies:

Supply chain management : a balanced approach

Badenhorst, J. A. (Johanna Adolphina), 1954-

Format:

Books

Publication Date

2017

Excerpt:

Marketing channels -- Management.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip, author.

Available: Copies:

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2016

Excerpt:

Marketing channels -- Management.

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

Principles of supply chain management : a balanced approach

Wisner, Joel D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-t.html

Format:

Books

Publication Date

2016

Excerpt:

Marketing channels -- Management.

Available: Copies:

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Available: Copies:

Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Social marketing : influencing behaviors for good / Kotler, Philip.

Available: Copies:

Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

Available: Copies:

Principles of supply chain management

Crandall, Richard E., 1930-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1728763&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing channels -- Management.

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

Global marketing / Keegan, Warren J. author.

Available: Copies:

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Available: Copies:

The importane of technology in traditional and online travel agencies in South Africa

Nayer, Priya.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing channels -- South Africa.

Available: Copies:

Marketing

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing / Lamb, Charles W., author.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Available: Copies:

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

Marketing channels.

Available: Copies:

Marketing Channel Strategy.

Coughlan, Anne.

Format:

Books

Publication Date

2014

Excerpt:

Marketing Channel Strategy. Coughlan, Anne.

Available: Copies:

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Available: Copies:

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2013 2012

Excerpt:

Marketing channels -- Management.

Available: Copies:

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Gold, Katey.

Format:

Manuscript

Publication Date

2013

Excerpt:

Marketing channels -- South Africa.

Available: Copies:

Word-of-mouth in brand building : reading pack.

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2013

Excerpt:

Marketing channels.

Available: Copies:

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

Available: Copies:

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.

Available: Copies:

Marketing essentials

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Marketing essentials / Dibb, Sally, 1963-

Available: Copies:

Distribution management

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

Marketing channels -- Management.

Available: Copies:

Digital marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2012

Excerpt:

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Available: Copies:

Supply chain management : a balanced approach

Wisner, Joel D.

Format:

Books

Publication Date

2012

Excerpt:

Marketing channels -- Management.

Available: Copies:

Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

Crouch, touch, to not engage : the scrum between advertisers and PVR

Whitehead, Seth.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing channels.

Available: Copies:

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Reyneke, Rolene.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing channels.

Available: Copies:

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

Marketing concepts and strategies / Dibb, Sally, 1963-

Available: Copies:

The annual 2010/11 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

The annual 2010/11 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

Managing content marketing : the real-world guide for creating passionate subscribers to your brand

Rose, Robert.

Format:

Books

Publication Date

2011

Excerpt:

Managing content marketing : the real-world guide for creating passionate subscribers to your brand /

Available: Copies:

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

E-marketing : theory and application / Dann, Stephen, 1973-

Available: Copies:

Business-to-business marketing

Ellis, Nick.

Format:

Books

Publication Date

2011

Excerpt:

Business-to-business marketing / Ellis, Nick.

Available: Copies:

Hands-on social marketing : a step-by-step guide to designing change for good

Weinreich, Nedra Kline.

Format:

Books

Publication Date

2011

Excerpt:

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

Available: Copies:

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

Available: Copies:

Essentials of marketing management

Lancaster, Geoffrey, 1938-

Format:

Books

Publication Date

2011

Excerpt:

Essentials of marketing management / Lancaster, Geoffrey, 1938-

Available: Copies:

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

Introduction to marketing / McDaniel, Carl, Jr., 1941-

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

Format:

Books

Publication Date

2010

Excerpt:

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's

Available: Copies:

Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Integrated brand marketing and measuring returns / Kitchen, Philip J.

Available: Copies:

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2010

Excerpt:

Marketing channels.

Available: Copies:

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

International marketing / Cateora, Philip R., author.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

Digital marketing 1B /Indepent Institute of Education (IIE).

Ashwin, S.

Format:

Books

Publication Date

2010

Excerpt:

Marketing channels.

Available: Copies:

Mastering fashion marketing

Jackson, Tim, 1963-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html

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Books

Publication Date

2009

Excerpt:

Mastering fashion marketing / Jackson, Tim, 1963-

Available: Copies:

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

Principles of supply chain management : a balanced approach

Wisner, Joel D.

Format:

Books

Publication Date

2008

Excerpt:

Marketing channels -- Management.

Available: Copies:

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

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Books

Publication Date

2008

Excerpt:

All you need is a good idea! : how to create marketing messages that actually get results / Heyman

Available: Copies:

The Cola conquest

Angelico, Irene.

Format:

Video disc

Publication Date

2008

Excerpt:

Channel Four (Great Britain)

Available: Copies:

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
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Books

Publication Date

2007

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Business marketing management : B2B / Hutt, Michael D.

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Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

The annual 2008 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

Internet marketing & e-commerce

Hanson, Ward A.

Format:

Books

Publication Date

2007

Excerpt:

Internet marketing & e-commerce / Hanson, Ward A.

Available: Copies:

Integrated business communication in a global marketplace

Stuart, Bonnye E.

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006034928.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006034928-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006034928-b.html

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Books

Publication Date

2007

Excerpt:

channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7

Available: Copies:

Supply chain management : strategy, planning, and operation

Chopra, Sunil, 1960-

Format:

Books

Publication Date

2007

Excerpt:

Marketing channels -- Management.

Available: Copies:

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing management / Winer, Russell S.

Available: Copies:

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

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Books

Publication Date

2007

Excerpt:

International marketing / Kleindl, Brad Alan, 1955-

Available: Copies:

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

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Books

Publication Date

2007

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

Media, marketing and advertising directory 2008

Daily Sun (Newspaper)

Format:

Books

Publication Date

2007

Excerpt:

Marketing channels.

Available: Copies:

The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2007

Excerpt:

The marketing of sport / Beech, John G., 1947-

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

The annual 2007 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Marketing channels -- South Africa.

Available: Copies:

Transforming your go-to-market strategy : the three disciplines of channel management

Rangan, V. Kasturi.

Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030893.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing channels -- Management.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

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Books

Publication Date

2006

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2006 2005

Excerpt:

Introduction to marketing / Lamb, Charles W.

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Distribution management : the place decision

Strydom, J. W. (Johan Wilhelm), 1952-

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Books

Publication Date

2005

Excerpt:

Marketing channels -- South Africa -- Management.

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International marketing

Cateora, Philip R.

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Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

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Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

De Klerk, Linda.

Format:

Manuscript

Publication Date

2005

Excerpt:

Marketing channels.

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

Contemporary marketing 2005 / Boone, Louis E.

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International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

2005

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

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Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Marketing channels.

Available: Copies:

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
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Publication Date

2005

Excerpt:

Interactive marketing.

Available: Copies:

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
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2004

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Business marketing management : a strategic view of industrial and organizational markets / Hutt

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International marketing

Czinkota, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

International marketing / Czinkota, Michael R.

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Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

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Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
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2003

Excerpt:

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

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A framework for marketing management

Kotler, Philip.

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Books

Publication Date

2003

Excerpt:

A framework for marketing management / Kotler, Philip.

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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Books

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2002

Excerpt:

, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing

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Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Marketing channels.

Available: Copies:

Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Social marketing : improving the quality of life / Kotler, Philip.

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Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2002

Excerpt:

Marketing management and strategy / Doyle, Peter, 1943-2003.

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

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Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

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Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

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Books

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2001

Excerpt:

Marketing in travel and tourism / Middleton, Victor T. C.

Available: Copies:

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
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2000

Excerpt:

Marketing : best practices / Czinkota, Michael R.

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Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html

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Publication Date

2000

Excerpt:

-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

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Books

Publication Date

1997

Excerpt:

. Distribution Channels and Global Markets -- 17. Professional Management in the Growing Firm -- 18. Managing

Available: Copies:

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

1995

Excerpt:

International marketing strategy / Bradley, Frank, 1942-

Available: Copies:

Marketing : principles & perspectives

Bearden, William O., 1945-

Format:

Books

Publication Date

1995

Excerpt:

Marketing : principles & perspectives / Bearden, William O., 1945-

Available: Copies:

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Marketing : contemporary concepts and practices / Schoell, William F.

Available: Copies:

The guide to franchising

Mendelsohn, M. (Martin), 1935-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015594795&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1992

Excerpt:

' responsibilities -- continuing relationship -- Ch. 11. Channels of communication: franchisee advisory associations

Available: Copies:

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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