Search Results for Marketing direct.

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157 Results
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Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Katzenstein, Herbert.
Format: 
Books
Publication Date 
1992
Excerpt: 
Direct marketing / Katzenstein, Herbert.
Available: Copies:
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Jutkins, Ray
Format: 
Books
Publication Date 
1990
Excerpt: 
Direct marketing Jutkins, Ray
Available: Copies:
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Kritzenstein, Herbert
Format: 
Books
Publication Date 
1986
Excerpt: 
Direct marketing Kritzenstein, Herbert
Available: Copies:
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
McDonald, William J.
Format: 
Books
Publication Date 
1998
Excerpt: 
Direct marketing McDonald, William J.
Available: Copies:
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
Cover image for Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Exploring direct marketing / O'Malley, Lisa.
Available: Copies:
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
Cover image for Direct Marketing Management
Direct Marketing Management
by 
Roberts, Mary Lou
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct Marketing Management Roberts, Mary Lou
Available: Copies:
Cover image for Cases in direct marketing
Cases in direct marketing
by 
Brown, Herbert E.
Format: 
Books
Publication Date 
1996
Excerpt: 
Brown, Herbert E. Readings & cases in direct marketing.
Available: Copies:
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct and interactive marketing / Sargeant, Adrian.
Available: Copies:
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct and interactive marketing Sargeant, Adrian.
Available: Copies:
Cover image for Financial Services Direct Marketing
Financial Services Direct Marketing
Financial Services Direct Marketing
by 
Rosenfield, James R
Format: 
Books
Publication Date 
1991
Excerpt: 
Financial Services Direct Marketing Rosenfield, James R
Available: Copies:
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful direct marketing methods / Stone, Bob, 1918-2007.
Available: Copies:
Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Basye, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
Direct marketing -- Vocational guidance -- United States.
Available: Copies:
Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Bayse, Anne
Format: 
Books
Publication Date 
2000
Excerpt: 
Opportunities in direct marketing careers Bayse, Anne
Available: Copies:
Cover image for Principles of direct and database marketing
Principles of direct and database marketing
by 
Tapp, Alan.
Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
Available: Copies:
Cover image for Direct marketing : an integrated approach
Direct marketing : an integrated approach
by 
McDonald, William J., Ph. D.
Format: 
Books
Publication Date 
1998
Excerpt: 
Direct marketing : an integrated approach / McDonald, William J., Ph. D.
Available: Copies:
Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by 
Rapp, Stan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI
Available: Copies:
Cover image for The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
by 
Williams, Alison.
Format: 
Books
Publication Date 
2009
Excerpt: 
direct marketing / Williams, Alison.
Available: Copies:
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
Cover image for Direct marketing for nonprofits : essential techniques for the new era
Direct marketing for nonprofits : essential techniques for the new era
by 
Lautman, Kay Partney.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct marketing for nonprofits : essential techniques for the new era / Lautman, Kay Partney.
Available: Copies:
Cover image for Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
by 
Rosenfield, James R.
Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.
Available: Copies:
Cover image for The handbook of international direct and e-marketing.
The handbook of international direct and e-marketing.
Format: 
Books
Publication Date 
2001
Excerpt: 
The handbook of international direct and e-marketing.
Available: Copies:
Cover image for Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing
Format: 
Books
Excerpt: 
Social Media Marketing: Integrated marketing communications, peronal selling, public realtions
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
Integrated marketing communication / Mulder, D. (Dalmé)
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
Available: Copies:
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
International Trade -- Foreign Direct Investment -- Regional Economic Integration -- Part Four: The Global
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
Available: Copies:
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: International trade theory : Government policy and international trade : Foreign direct investment : Regional
Available: Copies:
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes
Available: Copies:
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Direct marketing -- Textbooks.
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
Cover image for The Routledge handbook of events
The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
event experiences / Graham Berridge -- The media, marketing and events / Andrew Bradley -- Staffing for
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Direct marketing.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Excerpt: 
Principles of marketing / Kapoor, Neeru.
Available: Copies:
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing
Available: Copies:
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance
Available: Copies:
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
Available: Copies:
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Direct marketing.
Available: Copies:
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
Available: Copies:
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Excerpt: 
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of
Available: Copies:
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
logistics -- Global marketing and R & D -- Global human resource management -- Accounting and finance in the
Available: Copies:
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing / Brassington, Frances.
Available: Copies:
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
Available: Copies:
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing
Available: Copies:
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
Cover image for Banking strategy, credit appraisal, and lending decisions : a risk-return framework
Banking strategy, credit appraisal, and lending decisions : a risk-return framework
by 
Bhattacharyya, Hrishikes.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Production overheads -- Maintenance and repairs -- Administrative costs -- Marketing and distribution costs
Available: Copies:
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Direct marketing.
Available: Copies:
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
Available: Copies:
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a customer-oriented approach / Clow, Kenneth E.
Available: Copies:
Cover image for Selling and sales management
Selling and sales management
by 
Jobber, David, 1947-
View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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Cover image for Strategic marketing
Cover image for Global business today
Global business today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2009
Excerpt: 
investment -- International trade theory -- The political economy of international trade -- Foreign direct
Available: Copies:
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Faith-based marketing : the guide to reaching 140 million Christian consumers / Stielstra, Greg.
Available: Copies:
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
Available: Copies:
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
Available: Copies:
Cover image for Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Gravitational marketing : the science of attracting customers / Vee, Jimmy, 1975-
Available: Copies:
Cover image for The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Direct marketing.
Available: Copies:
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management : a value-creation process / Dubois, Pierre-Louis.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Foundations of marketing / Jobber, David, 1947-
Available: Copies:
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
by 
Carroll, Brian J. (Brian James), 1970-
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020712.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Relationship marketing.
Available: Copies:
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Tourism Marketing for cities and towns : using branding and events to attract tourism / Kolb
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion
Available: Copies:
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb
Available: Copies:
Cover image for Marketing management
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
Available: Copies:
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Format: 
Books
Publication Date 
2005
Excerpt: 
commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a
Available: Copies:
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Social marketing.
Available: Copies:
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contemporary marketing 2005 / Boone, Louis E.
Available: Copies:
Cover image for International marketing strategy
International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
International marketing strategy / Bradley, Frank, 1942-
Available: Copies:
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Small business marketing for dummies / Schenck, Barbara Findlay.
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Integrated marketing communication / Bothma, Neels.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing for tourism / Holloway, J. Christopher.
Available: Copies:
Cover image for Marketing channels : a management view
Cover image for Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Photography ; Media Innovation ; Direct Marketing ; Publications ; Packaging Design ; Illustration & Graphics
Available: Copies:
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
by 
Govoni, Norman A. P.
Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Dictionary of marketing communications / Govoni, Norman A. P.
Available: Copies:
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising with direct marketing via transactional TV, and marketing traditionally youth-oriented products to
Available: Copies:
Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- The creative side of advertising -- Copywriting -- Design and production -- Direct-response marketing
Available: Copies:
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.
Available: Copies:
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
Cover image for International business : competing in the global marketplace : postscript 2002
International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
political economy of foreign direct investment. ch. 8. Regional economic integration. -- pt. IV. ch. 9. The
Available: Copies:
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing in travel and tourism / Middleton, Victor T. C.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports
Available: Copies:
Cover image for Hospitality sales and promotion : strategies for success
Hospitality sales and promotion : strategies for success
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
Hospitality industry -- Marketing.
Available: Copies:
Cover image for Advanced business communication
Advanced business communication
by 
Penrose, John M.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process of Advanced Writing -- Writing Direct Messages -- Writing Indirect Messages -- Writing Situational
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
Available: Copies:
Cover image for Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet marketing.
Available: Copies:
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Direct marketing.
Available: Copies:
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Submitting contracts -- Submission of bid -- Direct Marketing -- Announcing a special sale -- Announcing a
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Strategic marketing information systems ; Sales forecasting systems ; marketing research systems ; Product
Available: Copies:
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
Available: Copies:
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
Available: Copies:
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Write on target : the direct marketer's copywriting handbook / Stein, Donna Baier.
Available: Copies:
Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Creating the markets for inclusive holidays -- Introduction -- Customer perspectives in marketing inclusive
Available: Copies:
Cover image for Retail in the digital age
Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Internet marketing
Available: Copies:
Cover image for Online market research : cost-effective searching of the Internet and online databases
Online market research : cost-effective searching of the Internet and online databases
by 
Lescher, John F.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing research -- Computer network resources.
Available: Copies:
Cover image for International marketing strategy
International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
1995
Excerpt: 
International marketing strategy / Bradley, Frank, 1942-
Available: Copies:
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : contemporary concepts and practices / Schoell, William F.
Available: Copies:
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
Cover image for Ogilvy on advertising
Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with
Available: Copies:
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